Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Building a Better Recruitment and Admissions Funnel with UMBC

Cloud for Good has helped UMBC implement a technology foundation that has changed the way they think about their systems....

Event Recap: Apps to Amp Up Your Recruitment and Admissions

Learn how Blackthorn Events and Mogli third-party apps work with Salesforce to innovate recruitment and admissions in this event recap....

An Interview with BWF on the Value of the RFP Process

Cloud for Good recently sat down with BWF's Jason Boley to discuss the value and best processes of the RFP process....

Exploring the Role of Apprenticeship in Today’s Economy with Tal Frankfurt + Robert Lerman

Cloud for Good Founder and CEO Tal Frankfurt sits down with Robert Lerman to discuss the role of apprenticeship in the digital economy....

Cloud for Good at EDUCAUSE Annual Conference 2021

The EDUCAUSE Annual Conference brings together professionals and technology providers to explore solutions to continuing challenges. Learn how to find Cloud for Good will be at...

What Can Apsona Do for Nonprofits?

Apsona for Salesforce is a vital tool for any nonprofit organization and is particularly valuable for those operating within NPSP....

Salesforce Winter ’22 Release: What You Need to Know

In the Salesforce Winter ’22 Release, there are a number of intuitive new features, updates, and functionalities sure to benefit your Salesforce instance. Admins and Developers...

Leveraging Salesforce CRM for the University of Vermont Office of Research (OVPR)

Following the considerable success the University of Vermont (UVM) found using Salesforce Marketing and Service Cloud to safely and efficiently reopen their campus in the wake...

Dreamforce 2021 for the Nonprofit and Education Sectors: A Hybrid Experience

Dreamforce 2021 Some of our Goodies received an exclusive invitation to attend Dreamforce 2021 live in person! While this was undeniably exciting, it was also slightly...

Solving the Salesforce Talent Gap

Salesforce today is a much different company than it was when I first entered the ecosystem in 2005. I was what they call an “accidental admin”...

Using Salesforce Experience, Marketing, and Commerce Clouds to Increase Constituent Engagement

Experience Cloud, Marketing Cloud, and Commerce Cloud are the three primary Salesforce solutions suited to create constituent engagement today....

Data Drives Success: Tools to Empower Your Organization

Cloud for Good, UC Innovation, and iWave explore the nearly-endless ways Salesforce technology can help organizations raise more funds....

Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Learn how two Marketing Cloud products are helping institutions greatly increase engagement across the student lifecycle....

Salesforce for Associations: Building Relationships That Drive Change

Salesforce is the platform of choice for over 150K companies worldwide. This is because the technology helps empower users to drive efficiencies, tech-powered automation, and exceptional...

Using Salesforce to Increase Engagement with Hillel International

Cloud for Good has helped Hillel International increase engagement and online giving by 500% over the past five years....

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Salesforce Connections 2023 is the marketing and commerce learning event of the year for customer-first innovation. Here are our takeaways....