Reaching your constituents with the right message at the right time is crucial for raising awareness about your organization, as well as raising more funds, engaging volunteers and increasing the success of your programs. Cloud for Good offers implementation and consultation services for both Salesforce Marketing Cloud and Pardot. These platforms have a strong integration with your Salesforce instance so that you can turn your data into action and increase automation allowing you to maximize your marketing efforts.  

MARKETING CLOUD

Marketing Cloud allows you to create onetoone journeys for your constituents. Create a customized experience for your visitors by sending them the relevant information that fits their needs based on their interactions with your website, emails and even social media. In addition to creating special journeys for your constituents, you can utilize Marketing Cloud for email marketing and mobile marketing. Want to send text messages to your volunteers to remind them of a volunteer opportunity? Marketing Cloud will do this for you! Take it a step further and deploy multi-channel marketing strategies by sending your volunteers an email the day before their shift, a text message an hour before their scheduled volunteer time and thanking them after their shift ends on social media. All of this can be automated from Marketing Cloud.  

MARKETING CLOUD

Marketing Cloud allows you to create onetoone journeys for your constituents. Create a customized experience for your visitors by sending them the relevant information that fits their needs based on their interactions with your website, emails and even social media. In addition to creating special journeys for your constituents, you can utilize Marketing Cloud for email marketing and mobile marketing. Want to send text messages to your volunteers to remind them of a volunteer opportunity? Marketing Cloud will do this for you! Take it a step further and deploy multi-channel marketing strategies by sending your volunteers an email the day before their shift, a text message an hour before their scheduled volunteer time and thanking them after their shift ends on social media. All of this can be automated from Marketing Cloud.  

PARDOT

Pardot lets you personalize your emails and create drip campaigns based on criteria of your choosing. You can send emails to constituents who are in a specific location or who have viewed certain pages on your website. Creating a drip campaign using Pardot’s drag and drop functionality automates the process of re-engaging past donors. Additionally, you can schedule social postings within this platform and see how your posts are performing with Pardot reports. While Pardot is marketed more for lead generation, it is a great nurturing platform as well to help engage your constituents. Calculating your campaigns’ return on investment (ROI) is simplified using reports in Pardot when your platform is connected with your Salesforce instance.  

PARDOT

Pardot lets you personalize your emails and create drip campaigns based on criteria of your choosing. You can send emails to constituents who are in a specific location or who have viewed certain pages on your website. Creating a drip campaign using Pardot’s drag and drop functionality automates the process of re-engaging past donors. Additionally, you can schedule social postings within this platform and see how your posts are performing with Pardot reports. While Pardot is marketed more for lead generation, it is a great nurturing platform as well to help engage your constituents. Calculating your campaigns’ return on investment (ROI) is simplified using reports in Pardot when your platform is connected with your Salesforce instance.  

Not sure which platform is right for your organization, or interested in other options that integrate with Salesforce? Contact us today and we can help you make an assessment based on your needs. We have over a decade of experience within the Nonprofit and Higher Education sectors and certified consultants who can help integrate your systems so you can increase your impact. 

Contact us to learn more about the transformational value of marketing automation! 

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Download our Marketing Whitepaper

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