Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Highlights + Takeaways from the Dreamforce ‘22 Nonprofit Keynote

I had the pleasure of sitting in on the Dreamforce '22 Nonprofit Keynote and was so inspired. Here are some of my favorite highlights....

How to Keep Donors Engaged Using Emerging Technologies

Keeping donors engaged during uncertain times can feel like a challenge, but new technologies are available to keep us centered....

Salesforce Winter ’23 Release: What You Need to Know

The Salesforce Winter '23 Release is loaded with features sure to make your user experience easier and enhance your Salesforce instance....

Why All Companies Must Explore the Role of Ethics in Technology

The widespread adoption of technology has made the continued role of ethics in technology all the more important....

For the 9th Time, Cloud for Good Appears on the Inc. 5000

For the 9th straight year, Cloud for Good appears on the Inc. 5000 list, the most prestigious ranking of growing private companies in America....

7 Ways to Get Ready for End-Of-Year Giving Today

Getting your Salesforce org ready for end-of-year giving is an essential part of being prepared for success....

Marketing Cloud Multi-Factor Authentication Security Options

Multi-factor Authentication (MFA) is required for Salesforce Marketing Cloud as of August 9, 2022. Here's what you need to know about the latest security updates....

How Lessons Learned During the Pandemic Help Prepare Nonprofits and Higher Education for a Recession

Learn how the lessons we've learned during the pandemic can help prepare your nonprofit or higher education institution for the impending recession....

Pardot’s Name Has Changed—What Does This Impact?

Although Pardot has been renamed to Marketing Cloud Account Engagement, the product’s functionality has not changed....

Salesforce Summer ’22 Release: What You Need to Know

The Salesforce Summer ’22 Release is packed with intuitive new features, updates, and functionalities sure to enhance your instance....

The Salesforce Nonprofit Summit: What to Know Before You Go

The second annual Salesforce Nonprofit Summit begins Tuesday, May 17, 2022. Here's what you need to know before you go....

Building Strong Families + Powerful Communities with Illinois Action for Children + Salesforce

Over the course of three phases, Cloud for Good has partnered with Illinois Action for Children to help transform operations with Salesforce....

3 Key Takeaways from Gearset’s DevOps Dreamin’

Gearset’s DevOps Dreamin’ Chicago 2022 was a brand-new opportunity for the Salesforce DevOps community to connect and share expertise at a designated conference....

Cloud for Good Certified as Great Place to Work for the 8th Year in A Row

For the 8th straight year in the United States, and the very first time in Canada, Cloud for Good has been certified by Great Place to...

10th Annual Salesforce Education Summit: What You Need to Know

Join Cloud for Good at the 10th Annual Salesforce Education Summit. This completely virtual summit is free to attend and packed with 40+ sessions to inspire...

Taking Your Marketing Automation To New Heights: Marketing Cloud vs. HubSpot

Marketing Cloud and HubSpot are both great tools, but Marketing Cloud stands out as the more powerful, dynamic, and all-encompassing tool....