Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

Salesforce held the first official session on the new vision for Nonprofit Cloud during the New York World Tour. Here are our takeaways....

How Einstein GPT Creates Impact for Nonprofits and Higher Education

Salesforce recently announced the launch of Einstein GPT, the world's first generative AI designed specifically for CRMs....

Using Salesforce to Create Exceptional User Experiences

Technology that focuses on user experience is a way of creating efficiency, productivity, and cost savings through automation....

Lifelong Learning, Epic Journeys, Education to Employment, and More from Salesforce Education Summit 2023

Salesforce’s annual Education Summit is the sector’s premier event. Here are Cloud for Good’s highlights from the momentous occasion....

Exploring Approaches to Technology Transformation: Data-First Versus Customer-First

Exploring data-first versus customer-first approaches to creating transformation through technology....

Einstein GPT, New Flow Templates, Data Cloud Updates, and More From TrailblazerDX 2023

Cloud for Good technical leadership team members attended TrailblazerDX 2023 to learn what’s next for Salesforce. Here are their takeaways....

Join Cloud for Good at AFP ICON 2023

Regarded as the largest gathering of fundraising professionals in the world, AFP ICON 2023 takes place April 16-18 in New Orleans, LA....

Your Guide to Navigating Salesforce Education Summit 2023

Hosted at the Omni Hotel in Dallas, Texas, April 10-12, the Salesforce Education Summit is the premier event to network with institutions....

Taking a Deep Dive Into Salesforce’s New Education Cloud Announcement

Cloud for Good takes a deep dive into Salesforce's new Education Cloud announcement and the evolution of Salesforce in the education industry....

Salesforce Has a New Vision for Nonprofit Cloud, What Does This Mean for Your Organization?

Salesforce has announced a new vision for Nonprofit Cloud that creates innovation through consolidation with the core Salesforce platform....

Data Segmentation: Categorize Your Constituents With Salesforce

There are many ways to categorize your data. After you understand how you’d like to categorize your constituents, the next step is thinking about how to...

Salesforce Leads: Pros and Cons for Nonprofits

The Salesforce Lead standard object holds records representing individual people, typically as part of a sales process in the B2B (business-to-business) model. Using the Leads object...

Back to School: Research Methods 101 – Surveys

Writing strong, concise survey questions will get you the data that you need. We've shared some best practices for collecting information from your constituents....

Slice, Dice, and Dedupe Data – What’s The Right Tool for Data Cleanup?

There are many tools out there to assist with data cleanup and it's not always easy to know which one to choose. We have explored several...

Implementing a Major Donor Strategy Using Salesforce Tools

There are several ways to manage major donors in Salesforce. Depending on the size of your development team and formal fundraising processes utilized, your organization may...

Five Tips for Customizing the Lightning Experience

Customizing Salesforce's Lightning Experience is more involved than just changing page layouts, but it's also more powerful. We share five tips to help you customize the...