Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

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Before Your AI Investment Pays Off, Your Data Has to Be Ready.

Every credit union leader I work with right now is navigating the same tension: the board wants an AI strategy, the technology budget isn't unlimited, and

Your CRM Should Grow With You. BBCRM cannot.

For nonprofits still running on Blackbaud CRM, the question is no longer whether to move. It is how soon, and how well.

Stratus for Blackbaud Migration: A Smarter Path to Salesforce

Nonprofits and higher education institutions are outgrowing legacy Blackbaud systems. Explore why organizations are moving to Salesforce and how Cloud for Good supports a structured, strategic

Agentforce Education Migration: Helping Your Student Data Work Smarter

Academic records. Advising notes. Financial aid flags. Engagement history. Years of it, carefully built across your Salesforce environment by the people who show up every day

From Go-Live to Real Value: What Credit Unions Actually Need From an FSC Implementation

See how the right FSC implementation strategy helps credit unions unify member data, support AI initiatives, improve adoption, and deliver consistent service experiences.

Why Now Is the Time to Leave Blackbaud and Build a Smarter Salesforce Foundation

Nonprofits and higher education advancement teams are outgrowing legacy fundraising systems. Learn why now is the right time to move from Blackbaud to Salesforce and build

SALESFORCE HEADLESS 360: Busting the Myths Around Headless 360

The concerns are understandable. The answers are more reassuring than most organizations expect.

Salesforce for Healthcare: Improving Patient Engagement and Care Coordination

Healthcare organizations today operate in a highly digital environment. From electronic health records to scheduling systems and billing platforms

What Is Salesforce Headless 360 and Why Does It Matter

A new capability is available to Salesforce organizations, and it is generating a lot of conversation.

The Digital Government Imperative: Why Salesforce is Transforming State and Local Services

State and local agencies are at an inflection point. Citizens expect Amazon-grade experiences. Budgets are shrinking. Legacy systems are holding progress hostage.

Latest Posts

Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Learn how two Marketing Cloud products are helping institutions greatly increase engagement across the student lifecycle.

Salesforce for Associations: Building Relationships That Drive Change

Written by Cloud for Good Team Salesforce is the platform of choice for over 150K companies worldwide. This is because the technology helps empower users to

Using Salesforce to Increase Engagement with Hillel International

Cloud for Good has helped Hillel International increase engagement and online giving by 500% over the past five years.

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Salesforce Connections 2023 is the marketing and commerce learning event of the year for customer-first innovation. Here are our takeaways.

Why You Should Be Building More Landing Pages in Marketing Cloud Account Engagement

Landing pages can give you richer data and a better understanding about your subscribers' behavior, level of interest, and intention.

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Cloud for Good is the go-to partner for designing and implementing MuleSoft solutions for nonprofits and higher education institutions.

Salesforce Summer ’23 Release: What You Need to Know

The Salesforce Summer '23 release is packed with exciting features designed to enhance user experiences and optimize instances.

Driving Marketing Cloud Account Engagement With Custom Redirects and Page Actions

Explore using custom redirects and page actions to gain a deeper understanding of what drives Marketing Cloud Account Engagement.

Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

Salesforce held the first official session on the new vision for Nonprofit Cloud during the New York World Tour. Here are our takeaways.

How Einstein GPT Creates Impact for Nonprofits and Higher Education

Salesforce recently announced the launch of Einstein GPT, the world's first generative AI designed specifically for CRMs.

Salesforce Nonprofit Cloud: What You Need to Know About Fundraising & Outcome Management

The Winter '24 Salesforce Nonprofit Cloud release features highly anticipated updates to Fundraising and Outcome Management apps. Learn more here.

Salesforce Winter ’24 Release: What You Need to Know

Cloud for Good breaks down the exciting new features, key highlights, and most impactful enhancements of Salesforce’s Winter ‘24 release!

Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Cloud for Good has helped CK Family Services leverage Salesforce to create a reliable system that can scale alongside the organization's mounting needs.

Utilizing Salesforce Marketing Cloud as a Shared Service

Cloud for Good dives deep into Marketing Cloud as a shared service and illustrates how to best leverage the multi-faceted solution.

Dreamforce 2023: Public Sector Keynote Instant Reaction

Cloud for Good brings you instant reactions from the Dreamforce 2023 public sector keynote address from industry expert Kristin Kiester.

Dreamforce 2023: Education Keynote Instant Reactions

Cloud for Good brings you instant reactions from the Dreamforce 2023 education keynote address from three of our education experts.

Thought Leadership

Latest Posts

Explore by Topic:

Industry

Topic / Function

Product / Service

Before Your AI Investment Pays Off, Your Data Has to Be Ready.

Your CRM Should Grow With You. BBCRM cannot.

Stratus for Blackbaud Migration: A Smarter Path to Salesforce

Agentforce Education Migration: Helping Your Student Data Work Smarter

From Go-Live to Real Value: What Credit Unions Actually Need From an FSC Implementation

Why Now Is the Time to Leave Blackbaud and Build a Smarter Salesforce Foundation

SALESFORCE HEADLESS 360: Busting the Myths Around Headless 360

Salesforce for Healthcare: Improving Patient Engagement and Care Coordination

What Is Salesforce Headless 360 and Why Does It Matter

The Digital Government Imperative: Why Salesforce is Transforming State and Local Services

Latest Posts

Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Salesforce for Associations: Building Relationships That Drive Change

Using Salesforce to Increase Engagement with Hillel International

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Why You Should Be Building More Landing Pages in Marketing Cloud Account Engagement

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Salesforce Summer ’23 Release: What You Need to Know

Driving Marketing Cloud Account Engagement With Custom Redirects and Page Actions

Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

How Einstein GPT Creates Impact for Nonprofits and Higher Education

Salesforce Nonprofit Cloud: What You Need to Know About Fundraising & Outcome Management

Salesforce Winter ’24 Release: What You Need to Know

Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Utilizing Salesforce Marketing Cloud as a Shared Service

Dreamforce 2023: Public Sector Keynote Instant Reaction

Dreamforce 2023: Education Keynote Instant Reactions

What Is Salesforce Headless 360 and Why Does It Matter