Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Using Salesforce Experience, Marketing, and Commerce Clouds to Increase Constituent Engagement

Experience Cloud, Marketing Cloud, and Commerce Cloud are the three primary Salesforce solutions suited to create constituent engagement today....

Data Drives Success: Tools to Empower Your Organization

Cloud for Good, UC Innovation, and iWave explore the nearly-endless ways Salesforce technology can help organizations raise more funds....

Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Learn how two Marketing Cloud products are helping institutions greatly increase engagement across the student lifecycle....

Salesforce for Associations: Building Relationships That Drive Change

Salesforce is the platform of choice for over 150K companies worldwide. This is because the technology helps empower users to drive efficiencies, tech-powered automation, and exceptional...

Using Salesforce to Increase Engagement with Hillel International

Cloud for Good has helped Hillel International increase engagement and online giving by 500% over the past five years....

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Salesforce Connections 2023 is the marketing and commerce learning event of the year for customer-first innovation. Here are our takeaways....

Why You Should Be Building More Landing Pages in Marketing Cloud Account Engagement

Landing pages can give you richer data and a better understanding about your subscribers' behavior, level of interest, and intention....

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Cloud for Good is the go-to partner for designing and implementing MuleSoft solutions for nonprofits and higher education institutions....

Salesforce Summer ’23 Release: What You Need to Know

The Salesforce Summer '23 release is packed with exciting features designed to enhance user experiences and optimize instances....

Driving Marketing Cloud Account Engagement With Custom Redirects and Page Actions

Explore using custom redirects and page actions to gain a deeper understanding of what drives Marketing Cloud Account Engagement....

Cloud for Good Introduces New Fundraising Accelerators for Nonprofit Cloud and Education Cloud

Cloud for Good introduces new fundraising accelerators for organizations migrating to the new Nonprofit and Education Clouds....

Where to Find Cloud for Good at Dreamforce 2023

Cloud for Good is gearing up for our biggest Dreamforce presence yet, and we’d love to connect with as many of you as possible....

Talent for Good: Workforce Development for the Next Generation of Salesforce Admins

Whether you’re an employer looking to strategically build the future of your workforce, or an apprentice seeking a long-term career in tech, Talent for Good is...

Driving More Impact with Salesforce Data Cloud for Nonprofits

Learn how Salesforce Data Cloud can create quantifiable change for nonprofit organizations in this deep-dive blog....

Cloud for Good Celebrates 10 Years on the Inc. 5000 List

Cloud for Good has placed on the 2023 Inc. 5000, an annual list of the fastest-growing private companies in America, for the 10th consecutive year....

Understanding the Importance of Change Management with Cloud for Good

Cloud for Good believes passionately in the power of effective change management to create long-term success with technology....