Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Celebrating B Corp Month: A Global Movement

Cloud for Good has been a certified B Corporation since 2013. Read to learn more about how much our employees love being apart of a B...

Testing Environment Strategies in Marketing Cloud

Many Salesforce Marketing Cloud users look to create a testing environment much like what exists with Sales Cloud CRM. With the Salesforce CRM (a.k.a. Sales Cloud)...

Friends Don’t Let Friends Use Raiser’s Edge – And Here’s Why

Over the last decade Cloud for Good worked with hundreds of higher education and nonprofit organizations, completing over 2,000 projects. Many of these projects have been...

Cloud for Good Ranks on Computerworld’s Best Places to Work in IT List as the #1 Small Business

June 18, 2019 [Asheville, NC] – IDG’s Computerworld announces Cloud for Good, a leading technology consulting firm for nonprofit and higher education institutions, as a 2019...

Cloud for Good Becomes Global Premium Partner in Nonprofit & Higher Education

April 11, 2019 [Asheville, NC] – Cloud for Good has announced that it has become a Salesforce.org Premium Partner in North America under the Nonprofit and...

Cloud for Good Named a Great Place to Work® for 5th Year

Asheville, North Carolina – January 28, 2019 – Cloud for Good has again earned Great Place to Work Certification for the 5th year in a...

Making the Most of Your End-User Training

If you are responsible for coordinating your organization’s Salesforce User training, you’ve probably already read many articles, including from our own Cloud for Good blog, that...

Is Your Food Bank Ready to Leverage Salesforce?

The Hunger Problem In America, 1 in 6 individuals struggle to put food on their tables. This isn’t because we’re facing a lack of food, but...

Salesforce.Org Acquired roundCorner, What’s Next?

Nonprofit organizations and higher education institutions continue to choose Salesforce to manage their programs, admission, fundraising, marketing and everything in between. Salesforce has become the gold...

Cloud for Good Secures Spot on 100 Top Impact Companies

Asheville, NC, January 8, 2019 – on January 7, Cloud for Good was ranked 51 on Real Leaders, Big Path Capital and B Lab’s 2019 list of...

Cloud for Good’s Can’t-Miss Experiences at Dreamforce 2025: Impact Sector Summit

Dreamforce offers thousands of sessions and experiences, but the Impact Sector Summit creates a unique space for our community to come together with a shared purpose....

What Marketing Cloud Advanced Can Do For Higher Education

Marketing Cloud Advanced gives institutions advanced tools to understand constituents, personalize engagement, optimize campaigns, strengthen relationships, and act on unified data insights. It’s a powerful way...

Education Cloud’s New Data Models: Ushering in a New Era of Philanthropic Giving in the Education Sector

With a new generation of philanthropy tools for Education Cloud, Salesforce is addressing a critical need: helping advancement teams optimize and scale the work of fundraisers,...

Volunteer Management Reimagined: Salesforce’s Native Solution for Nonprofits Has Arrived

Volunteer Management for Nonprofit Cloud is finally here - and it’s a big deal....

Using Salesforce Education Cloud as a Modern Student Information System

Salesforce Education Cloud offers a new path forward, not by replacing everything overnight, but by reimagining what the modern student information system (SIS) can be: modular,...

The Top Ways Technology Expands Access To Donor-Advised Funds

Thanks to technology and digital platforms, access to donor-advised funds (DAFs) has expanded for a wider spectrum of donors....