Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Explore by Topic:

  • Industry

  • Topic / Function

  • Product / Service

Data Drives Success: Tools to Empower Your Organization

Data Drives Success: Tools to Empower Your Organization

Cloud for Good, UC Innovation, and iWave explore the nearly-endless ways Salesforce technology can help organizations raise more funds.
Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Learn how two Marketing Cloud products are helping institutions greatly increase engagement across the student lifecycle.
https://cloud4good2025.wpenginepowered.com/wp-content/uploads/2023/07/CFG2023_Blog_Salesforce-for-Associations-Building-Relationships-That-Drive-Change-.jpg

Salesforce for Associations: Building Relationships That Drive Change

Written by Cloud for Good Team Salesforce is the platform of choice for over 150K companies worldwide. This is because the technology helps empower users to

Using Salesforce to Increase Engagement with Hillel International - Cloud for Good

Using Salesforce to Increase Engagement with Hillel International

Cloud for Good has helped Hillel International increase engagement and online giving by 500% over the past five years.
Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Salesforce Connections 2023 is the marketing and commerce learning event of the year for customer-first innovation. Here are our takeaways.
Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Cloud for Good is the go-to partner for designing and implementing MuleSoft solutions for nonprofits and higher education institutions.
Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

Salesforce held the first official session on the new vision for Nonprofit Cloud during the New York World Tour. Here are our takeaways.

Latest Posts

Empty road through a forest. Text: HOW MY HISPANIC HERITAGE EMPOWERED MY SALESFORCE JOURNEY

How My Hispanic Heritage Empowered My Salesforce Journey

Written by Cloud for Good Team As we continue to celebrate Hispanic Heritage Month, and cherish Hispanic culture year-round, I find myself reflecting on the journey

Person in a graduation gown from behind. Text: PREDICTING SUMMER MELT WITH SALESFORCE EINSTEIN

Predicting Summer Melt with Salesforce Einstein

Written by Cloud for Good Team The term “summer melt” is used to describe students who apply, get admitted, and then commit to a college but

Empty classroom with desks and chairs. Text: ARE OUR SCHOOLS BUILT FOR CONTINUED STUDENT ENGAGEMENT?

Are Our Schools Built For Continued Engagement?

Written by Cloud for Good Team NOTE: This blog was originally posted on Forbes. Read it here. Technology is changing the way we interact with our

Video call grid with many people smiling. Text: CREATING A CULTURE OF CARE

Creating a Culture of Care

Written by Cloud for Good Team I have been working in the Salesforce ecosystem for 10+ years, but my entire career has been dedicated to the

Blue sneakers with white clouds painted on them. Text: TOP 10 MOMENTS AT CLOUD FOR GOOD

Top 10 Moments at Cloud for Good

Written by Cloud for Good Team 2020 marks the 10th anniversary of Cloud for Good’s founding! While we celebrated the momentous anniversary earlier in the year,

Celebrating National Dog Day: American Kennel Club Goes Live with Service Cloud and Community Cloud

Celebrating National Dog Day: American Kennel Club Goes Live with Service Cloud and Community Cloud

Salesforce has enabled American Kennel Club to serve its dog-loving constituency through technology like never before.
Hands holding a credit card and smartphone. Text: WHY CLOUD FOR GOOD IS EXCITED ABOUT SALESFORCE.ORG ELEVATE

Why Cloud for Good is Excited About Salesforce.org Elevate

Written by Cloud for Good Team Salesforce.org’s Elevate is an innovative new addition to the Salesforce ecosystem of technology solutions, released in Spring 2020. The suite

Reporters Committee for Freedom of the Press: Utilizing Technology in the Fight for Press Rights

Reporters Committee for Freedom of the Press: Utilizing Technology in the Fight for Press Rights

The Reporters Committee defends American journalists, scaling their efforts through Salesforce to meet an unprecedented rise in need.
Defending American Dreamers with New York Immigration Coalition + Salesforce

Defending American Dreamers with New York Immigration Coalition + Salesforce

New York Immigration Coalition has delivered unprecedented crisis assistance to its most under-supported immigrant groups through Salesforce.
Putting Predictions Into Your Alumni Sustainer Program- blog- Cloud for Good

Putting Predictions Into Your Alumni Sustainer Program

Written by Cloud for Good Team The Salesforce Einstein Analytics tool provides organizations with the ability to visualize the activity taking place within their unique Salesforce environment, offering

Apprenticeship Fund Announces Salesforce Investment in Cloud for Good

Apprenticeship Fund Announces Salesforce Investment in Cloud for Good

Written by Cloud for Good Team Achieve Partners’ newest deal backs solutions provider to help close talent gap in fast-growing Salesforce ecosystem August 19, 2021 [New

Measuring Your Impact With Salesforce Tableau

Measuring Your Impact With Salesforce Tableau

Written by Cloud for Good Team You know you are making a difference in your communities, but do you know how to showcase that impact to

How Culture Makes Cloud for Good a Great Place to Work- Cloud for Good

How Culture Makes Cloud for Good a Great Place to Work

Written by Cloud for Good Team Cloud for Good was recently recognized as one of the 2021 Best Small & Medium Workplaces™ by Great Place to

Students working on laptops in a classroom. Text: SUPPORT AND MAINTENANCE OF YOUR UNIVERSITY'S SALESFORCE ORG: GOVERNANCE

Support and Maintenance of Your University’s Salesforce Org: Leading Through Governance

Written by Cloud for Good Team In part one of our Support and Maintenance of Your University’s Salesforce Org blog series, we explored long-term maintenance and

Sunsetting Luminate CRM: What Nonprofits Should Expect

Sunsetting Luminate CRM: What Nonprofits Should Expect

Written by Cloud for Good Team Cloud for Good recently hosted a virtual roundtable diving into the implications for nonprofit organizations as it relates to the

How to Increase Conversion Rates Using Pardot- Cloud for Good

How to Increase Conversion Rates Using Pardot

Written by Cloud for Good Team Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Considering the massive investments