Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Understanding the New Vision + Vocabulary of Marketing Cloud

Salesforce recently shared its vision for the next generation of Marketing Cloud, including many commonly used products being rebranded....

Key Takeaways from Salesforce Connections 2022

Salesforce Connections brings together the brightest minds in digital marketing and commerce from across the ecosystem....

Cloud for Good is the Salesforce.org 2022 Nonprofit Consulting Partner of the Year

Cloud for Good has been recognized as the Salesforce.org Nonprofit Consulting Partner of the Year for the fourth consecutive year....

The Role of Data Warehouses in Higher Education Technology Strategies

A data warehouse supports a lean, performant CRM to help propel staff forward without stashing legacy data in an inaccessible local archive....

Calbright College: Prioritizing Diversity & Inclusion in Recruitment & Admissions

Calbright College has leveraged Salesforce to prioritize diversity and inclusion in its recruitment and admissions efforts....

Revolutionizing Salesforce Staffing with Talent for Good

If your organization is currently experiencing difficulty with Salesforce staffing, contact us today to learn more about Talent for Good....

Reflections on TrailblazerDX 2022

Cloud for Good attended TrailblazerDX to learn what’s next for Salesforce. Here are our key takeaways and highlights from the event....

Crafting Clear Marketing Communication with Pardot Email Preference Centers

An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted...

Multi-Country Rollout of Salesforce to Support Workforce Development in the Middle East and North Africa

Education For Employment helps create economic opportunities for unemployed youth in the Middle East and North Africa through Salesforce....

Looking Ahead to Talent for Good Cohort 2

Talent for Good has officially opened applications for Cohort 2 with a projected start date in summer of 2022....

Friends Don’t Let Friends Use Raiser’s Edge – And Here’s Why

Over the last decade Cloud for Good worked with hundreds of higher education and nonprofit organizations, completing over 2,000 projects. Many of these projects have been...

Cloud for Good Ranks on Computerworld’s Best Places to Work in IT List as the #1 Small Business

June 18, 2019 [Asheville, NC] – IDG’s Computerworld announces Cloud for Good, a leading technology consulting firm for nonprofit and higher education institutions, as a 2019...

Cloud for Good Becomes Global Premium Partner in Nonprofit & Higher Education

April 11, 2019 [Asheville, NC] – Cloud for Good has announced that it has become a Salesforce.org Premium Partner in North America under the Nonprofit and...

Cloud for Good Named a Great Place to Work® for 5th Year

Asheville, North Carolina – January 28, 2019 – Cloud for Good has again earned Great Place to Work Certification for the 5th year in a...

Making the Most of Your End-User Training

If you are responsible for coordinating your organization’s Salesforce User training, you’ve probably already read many articles, including from our own Cloud for Good blog, that...

Is Your Food Bank Ready to Leverage Salesforce?

The Hunger Problem In America, 1 in 6 individuals struggle to put food on their tables. This isn’t because we’re facing a lack of food, but...