Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Understanding the New Vision + Vocabulary of Marketing Cloud

Salesforce recently shared its vision for the next generation of Marketing Cloud, including many commonly used products being rebranded....

Key Takeaways from Salesforce Connections 2022

Salesforce Connections brings together the brightest minds in digital marketing and commerce from across the ecosystem....

Cloud for Good is the Salesforce.org 2022 Nonprofit Consulting Partner of the Year

Cloud for Good has been recognized as the Salesforce.org Nonprofit Consulting Partner of the Year for the fourth consecutive year....

The Role of Data Warehouses in Higher Education Technology Strategies

A data warehouse supports a lean, performant CRM to help propel staff forward without stashing legacy data in an inaccessible local archive....

Calbright College: Prioritizing Diversity & Inclusion in Recruitment & Admissions

Calbright College has leveraged Salesforce to prioritize diversity and inclusion in its recruitment and admissions efforts....

Revolutionizing Salesforce Staffing with Talent for Good

If your organization is currently experiencing difficulty with Salesforce staffing, contact us today to learn more about Talent for Good....

Reflections on TrailblazerDX 2022

Cloud for Good attended TrailblazerDX to learn what’s next for Salesforce. Here are our key takeaways and highlights from the event....

Crafting Clear Marketing Communication with Pardot Email Preference Centers

An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted...

Multi-Country Rollout of Salesforce to Support Workforce Development in the Middle East and North Africa

Education For Employment helps create economic opportunities for unemployed youth in the Middle East and North Africa through Salesforce....

Looking Ahead to Talent for Good Cohort 2

Talent for Good has officially opened applications for Cohort 2 with a projected start date in summer of 2022....

Resilience, Recovery, Reimagining: How Salesforce Can Help Hospitals Survive COVID-19

The COVID-19 pandemic has exposed the incredible weaknesses that currently exist in the American public health system. While the strengths and selfless bravery of our medical...

Cloud for Good is Great Place to Work Certified for the 7th Year in a Row

Asheville, North Carolina – February 23, 2021 – Cloud for Good has been certified as a Great Place to Work for the 7th year in a row....

Salesforce Spring ’21 Release Recap

One of my favorite things about Salesforce is that it is constantly evolving, with regular releases three times a year. These releases include many new features....

An Interview with Omatic: Connecting Accounting + Fundraising Departments with Salesforce Integration

Accounting and fundraising are two connected, yet disparate, departments found within most nonprofit organizations. While the departments are intrinsically linked, the data that each side maintains...

The Complete Picture of Alumni and Donors with Cloud for Good’s Advancement Accelerator

As a continuation of our Gift Processing with Cloud for Good’s Advancement Accelerator blog published last month, I wanted to dive deeper into the connection between...

Keeping Your Data Safe: Finding Peace of Mind With Salesforce

Security has been one of the most prevailing through-lines of 2020 and 2021. Through taking donor information over the phone from our home offices, increased cyber-attacks,...