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Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

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Meet Us at Dreamforce

Meet with us at Dreamforce. We will have Cloud for Good team members presenting at multiple sessions discussing great Salesforce topics. We can't wait to see
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Raiser’s Edge to Salesforce: 10 Reasons to Make the Switch

The ongoing development of the Salesforce Foundation’s tools for nonprofits has encouraged more and more nonprofits to consider a switch from their legacy system to Salesforce.
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Force Off- Online Donation Tools for Salesforce Recap

To help you evaluate the various online donation tools available on the Salesforce platform, we hosted a Force Off featuring iATS Payments/ Brickwork, Click&Pledge and Network
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Merchant Accounts, Payment Gateways, Virtual Terminals, Oh My!

It’s a digital age and you’re behind the times if you’re not accepting online donations from your donors. So you start to weigh the options, researching
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Tal Frankfurt Nominated to the Nonprofit Starter Pack Advisory Board

Cloud for Good has nominated its founder and CEO, Tal Frankfurt, to the Salesforce Foundation Nonprofit Starter Pack Advisory Board. Please vote for him today.
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Recipes for Success: Salesforce and IFTTT

Automate Salesforce and Social Media with IFTTT. Work smarter, not harder by automating common tasks.
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What Nonprofits Don’t Know About Salesforce Data Loss Can Hurt Them (And Their Mission)

What would happen to a nonprofit that uses Salesforce and loses donor information or program evaluation data? At best, it would mean a loss of team
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We Are A Great Place to Work ®

We Are A Great Place to Work ®

Cloud for Good today was Reviewed by its employees and Great Place to Work®. The Review highlights what makes its workplace culture great in areas like
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Just Do It! : Tips for Passing a Salesforce Certification Exam

Just Do It! : Tips for Passing a Salesforce Certification Exam

I encourage everyone to take a certification exam. They are not only a stamp in your Salesforce passport, but they expose you to parts of Salesforce
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Connections 2015: Bringing the Marketing Cloud to Nonprofits

Connections 2015: Bringing the Marketing Cloud to Nonprofits

Connections just wrapped up in New York, and by far this was the best showing of the whole Marketing Cloud to the public. Click here to
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Latest Posts

Understanding the Importance of Change Management with Cloud for Good

Understanding the Importance of Change Management with Cloud for Good

Cloud for Good believes passionately in the power of effective change management to create long-term success with technology.
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Using Salesforce Experience, Marketing, and Commerce Clouds to Increase Constituent Engagement

Using Salesforce Experience, Marketing, and Commerce Clouds to Increase Constituent Engagement

Experience Cloud, Marketing Cloud, and Commerce Cloud are the three primary Salesforce solutions suited to create constituent engagement today.
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Data Drives Success: Tools to Empower Your Organization

Data Drives Success: Tools to Empower Your Organization

Cloud for Good, UC Innovation, and iWave explore the nearly-endless ways Salesforce technology can help organizations raise more funds.
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Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Learn how two Marketing Cloud products are helping institutions greatly increase engagement across the student lifecycle.
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Salesforce for Associations: Building Relationships That Drive Change

Written by Cloud for Good Team Salesforce is the platform of choice for over 150K companies worldwide. This is because the technology helps empower users to

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Using Salesforce to Increase Engagement with Hillel International - Cloud for Good

Using Salesforce to Increase Engagement with Hillel International

Cloud for Good has helped Hillel International increase engagement and online giving by 500% over the past five years.
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Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Salesforce Connections 2023 is the marketing and commerce learning event of the year for customer-first innovation. Here are our takeaways.
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Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Cloud for Good is the go-to partner for designing and implementing MuleSoft solutions for nonprofits and higher education institutions.
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Choosing a Salesforce Consulting Partner

A little over a year ago I wrote “To CRM or not to CRM:  Is that the Question?” with the purpose of providing nonprofit organizations with

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Publish or Perish: The Promise and Pitfalls of Publisher Actions

Publish or Perish: The Promise and Pitfalls of Publisher Actions

Using the Salesforce Publisher Actions can help speed up how your users enter data, all while keeping it clean. Be careful, though--you'll want to think your
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Introducing Social Customer Service

Introducing Social Customer Service

For organizations of any size, listening to constituents online doesn't only present the opportunity to uncover and address complaints and issues, but the opportunity to learn,
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New Salesforce Visual Workflow Features

New Salesforce Visual Workflow Features

With a drag and drop user interface, Salesforce Visual Workflow allows you to automate a series of business process steps. Read why we are excited about
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Handling Anonymous Donors With Salesforce

Handling Anonymous Donors With Salesforce

Respecting a donor’s request for anonymity is critical to your relationship with your donors but your organization should retain the donor’s name and contact information when
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Oh, What a Journey! A Closer Look at the Exact Target Marketing Cloud Journey Builder

Oh, What a Journey! A Closer Look at the Exact Target Marketing Cloud Journey Builder

If you’re like me and went to both ExactTarget Connections in Indianapolis as well as Dreamforce in San Francisco back to back, you’re probably nursing a
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