Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Explore by Topic:

  • Industry

  • Topic / Function

  • Product / Service

All-Treats-No-Tricks-5-Cloud-for-Good-Partners-Sweetening-the-Nonprofit-and-Education-Spaces

All Treats, No Tricks: 5 Cloud for Good Partners Sweetening the Nonprofit and Education Spaces

These five Cloud for Good partners offer solutions as sweet as candy for your nonprofit and education needs.
Salesforce-Data-Cloud-for-Higher-Education-Advancement

Salesforce Data Cloud for Higher Education Advancement

Data Cloud for higher education advancement unlocks invaluable insights and analytics that can help drive data-driven decisions.
End-Of-Year-Strategies-Keeping-Donors-Engaged-Giving-Featuring-CARE

End-Of-Year Strategies: Keeping Donors Engaged & Giving Featuring CARE

We all know end-of-year giving reigns supreme, so let’s dive into the key strategies you need to maximize fundraising this time of the year.
CFG2023_Blog_Cloud-for-Good-Response-to-the-Israel-–-Hamas-War

Cloud for Good Response to the Israel – Hamas War

Cloud for Good has and will always stand for the human rights of the innocent. As such, we wanted to provide resources on how you can
Salesforce Nonprofit Cloud: What You Need to Know About Fundraising & Outcome Management

Salesforce Nonprofit Cloud: What You Need to Know About Fundraising & Outcome Management

The Winter '24 Salesforce Nonprofit Cloud release features highly anticipated updates to Fundraising and Outcome Management apps. Learn more here.
Salesforce Winter ’24 Release: What You Need to Know

Salesforce Winter ’24 Release: What You Need to Know

Cloud for Good breaks down the exciting new features, key highlights, and most impactful enhancements of Salesforce’s Winter β€˜24 release!
Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Cloud for Good has helped CK Family Services leverage Salesforce to create a reliable system that can scale alongside the organization's mounting needs.
Dreamforce 2023: Public Sector Keynote Instant Reaction

Dreamforce 2023: Public Sector Keynote Instant Reaction

Cloud for Good brings you instant reactions from the Dreamforce 2023 public sector keynote address from industry expert Kristin Kiester.
Dreamforce 2023: Nonprofit Keynote Instant Reactions

Dreamforce 2023: Nonprofit Keynote Instant Reactions

Cloud for Good and four nonprofit Salesforce representatives bring you instant reactions from the Dreamforce 2023 nonprofit keynote address.

Latest Posts

Diverse team reviewing report together in office meeting - Cloud for Good

Agentic Marketing with Salesforce: Exciting Marketing Announcements at Connections 2025

The Cloud for Good team had an opportunity to learn about Salesforce’s bold vision of agentic marketing with Agentforce and some exciting marketing announcements at Salesforce's
Computer displaying cloud computing network and global data - Cloud for Good

Doing More With Less: A Conversation With Salesforce On How Technology Can Power Your Organization Through Uncertainty

A conversation between Salesforce and Cloud for Good on how mission-driven organizations can leverage smart, scalable technology to deepen impact, drive efficiency, and future-proof their missions.
Smiling students in uniforms in school classroom - Cloud for Good

Reimagining the Student Experience: A Conversation with Salesforce on Building the Next-Gen Student Information System

A conversation between Salesforce and Cloud for Good on the future of student information systems (SIS), why legacy tools are no longer enough, and how AI
Salesforce Summer '25 Release: What You Need to Know

Salesforce Summer ’25 Release: What You Need to Know

Learn about the most important highlights in Security & Permissions enhancements, automation and screen flow updates, and more in Salesforce's Summer '25 Release.
Smiling volunteers packing food donations at nonprofit drive - Cloud for Good

Less Admin, More Impact: How Salesforce Nonprofit Cloud Transforms Grantmaking

Through empowering grantmakers to streamline operations, enhance transparency, and make data-informed decisions that amplify impact, Salesforce Nonprofit Cloud for Grantmaking is transforming grantmaking processes for organizations.
Hand touching AI chip interface with digital technology - Cloud for Good

7 Key Advancement Insights From CASE Drive 2025

The importance of being data-driven, AI, enhancing fundraising efforts, the need for innovative solutions, strategic planning, and more took center stage at CASE Drive 2025, and
Woman facing AI humanoid robot exploring human-AI interaction - Cloud for Good

Why Salesforce Outpaces the Marketing AI Competition: Marketing Cloud vs HubSpot

In this post, we compare Salesforce Marketing Cloud’s AI for marketing with HubSpot’s AI for marketing, diving deep into their features, performance, scalability, and results.
Smiling business team giving thumbs up in modern office - Cloud for Good

Where Purpose Meets Excellence: A Certified Great Place to Work

By continuing to elevate our people, listening and adapting, collaborating, and creating experiences that resonate, we remain dedicated to not only being a great place to
Hand using smartphone with digital marketing app icons - Cloud for Good

Five Ways Managed Services Can Improve User Engagement

By enhancing user experiences, providing tailored support, and driving continuous improvements, Managed Services fosters a culture of adoption within your organization that maximizes the value of
Data Models and DeLorean's_ How Salesforce Beats Microsoft in the Nonprofit Space

Data Models and DeLoreans: How Salesforce Beats Microsoft in the Nonprofit Space

Microsoft can learn from the success of fellow technology giant Salesforce in creating a bold, powerful data model that has lived up to its name. Here’s
Roll Up Your ROI with Campaign Hierarchies

Roll Up Your ROI with Campaign Hierarchies

Campaign Hierarchies use the Parent Campaign field to link any number of child campaigns to a single parent campaign. We provide step-by-step instructions to help you
Take Note! Migrating Notes to New Content Notes in Salesforce

Take Note! Migrating Notes to New Content Notes in Salesforce

The Notes & Attachments related list is on the way out. Content Notes and Files will replace these features, and both have major advantages over the
Why Chatter is Great for Nonprofits

Why Chatter is Great for Nonprofits

Chatter is a social networking tool that lives inside Salesforce and helps people collaborate with colleagues. Here are some ideas for how you can start using
Pre-Checking: Good for Baggage, Bad for Email Opt-In

Pre-Checking: Good for Baggage, Bad for Email Opt-In

In the case of email opting-in, it pays to hold off on pre-checking any opt-in actions. The theory behind this restraint is that constituents should take
Salesforce Analytics 101: Report Types

Salesforce Analytics 101: Report Types

When you’re creating a Salesforce report, the first thing you have to choose, before you even get to the report builder, is the Report Type. The
Is a Salesforce Community the Right Fit for Your Nonprofit?

Is a Salesforce Community the Right Fit for Your Nonprofit?

If you can find value in sharing your Salesforce data with constituents, a Salesforce Community might be right for you! Salesforce Communities expand your database beyond