Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

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When Silence Is the System: Closing the Communication Gaps in Foster Care

Silence has failed the foster care system on both ends. On one end is the person who decided they might be ready to foster a child.

Moving Beyond Point-to-Point Integration: Why Salesforce Is a Powerful Alternative to Lingk for Higher Education

Joy Asakawa, Director of Sales, EDU For years, higher education institutions have relied on integration platforms and middleware solutionslike Lingk to move critical data between their

The AI Your Team Will Actually Use Is Already in Slack

AI adoption stalls when tools sit outside the workflow. Here is why Cloud for Good treats Slack as the employee AI productivity layer to start with.

Agentforce for Higher Education: Every Student Deserves a Timely Answer

An admissions officer managing hundreds of inquiries from prospective students. An academic advisor carrying a caseload that makes genuine support nearly impossible. An advancement officer trying to

Agentforce Nonprofit: Your Next Team Member Does Not Burn Out

Agentforce Nonprofit brings purpose-built AI agents into your Salesforce CRM. See how Cloud for Good implements it around your mission, not a template.

Salesforce Agentforce for Health: What It Is, What It Can Do, and Why It Matters Now

Administrative overhead consumes nearly 25% of U.S. healthcare spending. Discover how Salesforce Agentforce for Health provides digital labor at scale. Cloud for Good maps out what

Salesforce Agentforce for Government: The AI Layer That Is Redefining State and Local Service Delivery

Stop making residents wait for simple status updates. See how Cloud for Good deploys Salesforce Agentforce to resolve constituent inquiries 24/7, flag incomplete applications, and free

Before Your AI Investment Pays Off, Your Data Has to Be Ready.

Every credit union leader I work with right now is navigating the same tension: the board wants an AI strategy, the technology budget isn't unlimited, and

Your CRM Should Grow With You. BBCRM cannot.

For nonprofits still running on Blackbaud CRM, the question is no longer whether to move. It is how soon, and how well.

Stratus for Blackbaud Migration: A Smarter Path to Salesforce

Nonprofits and higher education institutions are outgrowing legacy Blackbaud systems. Explore why organizations are moving to Salesforce and how Cloud for Good supports a structured, strategic

Latest Posts

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Salesforce Connections 2023 is the marketing and commerce learning event of the year for customer-first innovation. Here are our takeaways.

Why You Should Be Building More Landing Pages in Marketing Cloud Account Engagement

Landing pages can give you richer data and a better understanding about your subscribers' behavior, level of interest, and intention.

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Cloud for Good is the go-to partner for designing and implementing MuleSoft solutions for nonprofits and higher education institutions.

Salesforce Summer ’23 Release: What You Need to Know

The Salesforce Summer '23 release is packed with exciting features designed to enhance user experiences and optimize instances.

Driving Marketing Cloud Account Engagement With Custom Redirects and Page Actions

Explore using custom redirects and page actions to gain a deeper understanding of what drives Marketing Cloud Account Engagement.

Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

Salesforce held the first official session on the new vision for Nonprofit Cloud during the New York World Tour. Here are our takeaways.

How Einstein GPT Creates Impact for Nonprofits and Higher Education

Salesforce recently announced the launch of Einstein GPT, the world's first generative AI designed specifically for CRMs.

Using Salesforce to Create Exceptional User Experiences

Technology that focuses on user experience is a way of creating efficiency, productivity, and cost savings through automation.

Lifelong Learning, Epic Journeys, Education to Employment, and More from Salesforce Education Summit 2023

Salesforce’s annual Education Summit is the sector’s premier event. Here are Cloud for Good’s highlights from the momentous occasion.

Exploring Approaches to Technology Transformation: Data-First Versus Customer-First

Exploring data-first versus customer-first approaches to creating transformation through technology.

Cloud for Good at Dreamforce 2025: The Ultimate Guide to Nonprofit, and Higher Education Sessions, Roundtables, and Events

Cloud for Good has created a dynamic, immersive experience at Dreamforce 2025 designed to connect, educate, and inspire nonprofit, higher ed, and public sector Trailblazers.

Education Cloud Summit: Dreamforce2U

Education Cloud Summit: Dreamforce2U Shaping the Future of Education with Salesforce Please save the date for this special event highlighting key updates from Dreamforce and upcoming

Salesforce’s Approach to Reimagining the Student Information System: A Learner-Centered and AI-Powered System

Salesforce, with support from Cloud for Good, is reimagining what a SIS can and should be by taking the power of a CRM and combining it

Revenue Cloud in the Impact Sector: Simplifying Revenue Management for Mission-Driven Organizations

Revenue Cloud is opening new possibilities for nonprofits and higher education institutions alike. When combined with Nonprofit Cloud and Education Cloud, it can help organizations break

The Strategic Value of a Technology Roadmap for Higher Education Technology Transformations

A technology roadmap provides higher education leaders with a clear, intentional path forward.

Cloud for Good’s Can’t-Miss Experiences at Dreamforce 2025: Impact Sector Summit

Dreamforce offers thousands of sessions and experiences, but the Impact Sector Summit creates a unique space for our community to come together with a shared purpose.

Thought Leadership

Latest Posts

Explore by Topic:

Industry

Topic / Function

Product / Service

When Silence Is the System: Closing the Communication Gaps in Foster Care

Moving Beyond Point-to-Point Integration: Why Salesforce Is a Powerful Alternative to Lingk for Higher Education

The AI Your Team Will Actually Use Is Already in Slack

Agentforce for Higher Education: Every Student Deserves a Timely Answer

Agentforce Nonprofit: Your Next Team Member Does Not Burn Out

Salesforce Agentforce for Health: What It Is, What It Can Do, and Why It Matters Now

Salesforce Agentforce for Government: The AI Layer That Is Redefining State and Local Service Delivery

Before Your AI Investment Pays Off, Your Data Has to Be Ready.

Your CRM Should Grow With You. BBCRM cannot.

Stratus for Blackbaud Migration: A Smarter Path to Salesforce

Latest Posts

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Why You Should Be Building More Landing Pages in Marketing Cloud Account Engagement

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Salesforce Summer ’23 Release: What You Need to Know

Driving Marketing Cloud Account Engagement With Custom Redirects and Page Actions

Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

How Einstein GPT Creates Impact for Nonprofits and Higher Education

Using Salesforce to Create Exceptional User Experiences

Lifelong Learning, Epic Journeys, Education to Employment, and More from Salesforce Education Summit 2023

Exploring Approaches to Technology Transformation: Data-First Versus Customer-First

Cloud for Good at Dreamforce 2025: The Ultimate Guide to Nonprofit, and Higher Education Sessions, Roundtables, and Events

Education Cloud Summit: Dreamforce2U

Salesforce’s Approach to Reimagining the Student Information System: A Learner-Centered and AI-Powered System

Revenue Cloud in the Impact Sector: Simplifying Revenue Management for Mission-Driven Organizations

The Strategic Value of a Technology Roadmap for Higher Education Technology Transformations

Cloud for Good’s Can’t-Miss Experiences at Dreamforce 2025: Impact Sector Summit