Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Explore by Topic:

  • Industry

  • Topic / Function

  • Product / Service

Smiling students in uniforms in school classroom - Cloud for Good

Reimagining the Student Experience: A Conversation with Salesforce on Building the Next-Gen Student Information System

A conversation between Salesforce and Cloud for Good on the future of student information systems (SIS), why legacy tools are no longer enough, and how AI
Salesforce Summer '25 Release: What You Need to Know

Salesforce Summer ’25 Release: What You Need to Know

Learn about the most important highlights in Security & Permissions enhancements, automation and screen flow updates, and more in Salesforce's Summer '25 Release.
Smiling volunteers packing food donations at nonprofit drive - Cloud for Good

Less Admin, More Impact: How Salesforce Nonprofit Cloud Transforms Grantmaking

Through empowering grantmakers to streamline operations, enhance transparency, and make data-informed decisions that amplify impact, Salesforce Nonprofit Cloud for Grantmaking is transforming grantmaking processes for organizations.
Hand touching AI chip interface with digital technology - Cloud for Good

7 Key Advancement Insights From CASE Drive 2025

The importance of being data-driven, AI, enhancing fundraising efforts, the need for innovative solutions, strategic planning, and more took center stage at CASE Drive 2025, and
Woman facing AI humanoid robot exploring human-AI interaction - Cloud for Good

Why Salesforce Outpaces the Marketing AI Competition: Marketing Cloud vs HubSpot

In this post, we compare Salesforce Marketing Cloud’s AI for marketing with HubSpot’s AI for marketing, diving deep into their features, performance, scalability, and results.
Smiling business team giving thumbs up in modern office - Cloud for Good

Where Purpose Meets Excellence: A Certified Great Place to Work

By continuing to elevate our people, listening and adapting, collaborating, and creating experiences that resonate, we remain dedicated to not only being a great place to
Hand using smartphone with digital marketing app icons - Cloud for Good

Five Ways Managed Services Can Improve User Engagement

By enhancing user experiences, providing tailored support, and driving continuous improvements, Managed Services fosters a culture of adoption within your organization that maximizes the value of
Data Models and DeLorean's_ How Salesforce Beats Microsoft in the Nonprofit Space

Data Models and DeLoreans: How Salesforce Beats Microsoft in the Nonprofit Space

Microsoft can learn from the success of fellow technology giant Salesforce in creating a bold, powerful data model that has lived up to its name. Here’s
The Future of Student Information Systems with Salesforce Education Cloud

The Future of Student Information Systems with Salesforce Education Cloud

Cloud for Good CEO and Founder Tal Frankfurt shares his thought leadership and expert insights on the future of Student Information Systems (SIS) with Salesforce Education
What to Know About Data Segmentation and Activation in Salesforce Data Cloud for Direct Response

What to Know About Data Segmentation and Activation in Salesforce Data Cloud for Direct Response

Here's what direct response customers should know about data segmentation, analytics, and activation within Salesforce Data Cloud for Direct Response and how to leverage them to

Latest Posts

End-Of-Year-Strategies-Keeping-Donors-Engaged-Giving-Featuring-CARE

End-Of-Year Strategies: Keeping Donors Engaged & Giving Featuring CARE

We all know end-of-year giving reigns supreme, so let’s dive into the key strategies you need to maximize fundraising this time of the year.
CFG2023_Blog_Cloud-for-Good-Response-to-the-Israel-–-Hamas-War

Cloud for Good Response to the Israel – Hamas War

Cloud for Good has and will always stand for the human rights of the innocent. As such, we wanted to provide resources on how you can
Salesforce Nonprofit Cloud: What You Need to Know About Fundraising & Outcome Management

Salesforce Nonprofit Cloud: What You Need to Know About Fundraising & Outcome Management

The Winter '24 Salesforce Nonprofit Cloud release features highly anticipated updates to Fundraising and Outcome Management apps. Learn more here.
Salesforce Winter ’24 Release: What You Need to Know

Salesforce Winter ’24 Release: What You Need to Know

Cloud for Good breaks down the exciting new features, key highlights, and most impactful enhancements of Salesforce’s Winter ‘24 release!
Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Cloud for Good has helped CK Family Services leverage Salesforce to create a reliable system that can scale alongside the organization's mounting needs.
Dreamforce 2023: Public Sector Keynote Instant Reaction

Dreamforce 2023: Public Sector Keynote Instant Reaction

Cloud for Good brings you instant reactions from the Dreamforce 2023 public sector keynote address from industry expert Kristin Kiester.
Dreamforce 2023: Nonprofit Keynote Instant Reactions

Dreamforce 2023: Nonprofit Keynote Instant Reactions

Cloud for Good and four nonprofit Salesforce representatives bring you instant reactions from the Dreamforce 2023 nonprofit keynote address.
Dreamforce 2023: Education Keynote Instant Reactions

Dreamforce 2023: Education Keynote Instant Reactions

Cloud for Good brings you instant reactions from the Dreamforce 2023 education keynote address from three of our education experts.
Why Cloud for Good Clients Are Choosing the New Education Cloud

Why Cloud for Good Clients Are Choosing the New Education Cloud

Hear from Cloud for Good clients on why the new Education Cloud is creating innovations leading to quantifiable progress.
Work.com: Time for Another Look

Work.com: Time for Another Look

One of the biggest obstacles to using Work.com to effectively manage goals was that it wasn’t integrated with Salesforce.com, so there was no automated way to
Salesforce Scheduled Unit Tests

Salesforce Scheduled Unit Tests

One of the simplest steps you can take to maintain the integrity of your Salesforce data is to implement automated unit tests. The up-front work is
Investing in Salesforce Success

Investing in Salesforce Success

Roll out is often considered the end of a software or systems project, but the end of every Salesforce project is really just the beginning. Investing
The 360 on roundCause

The 360 on roundCause

Even on a powerful platform like Salesforce, we’ve all had moments where we need a little bit more. Maybe your nonprofit is using the Non-Profit Starter
Let it Flow: Salesforce Visual Flows

Let it Flow: Salesforce Visual Flows

A simple, streamlined process can improve data quality and reduce user frustration. Visual Flows are a powerful tool for streamlining and simplifying data entry. After you
Lego Darth Vader figure holding a red lightsaber.

The Evils of Multi-Select Picklists in Salesforce

None of us likes to limit our choices if we don’t have to, so on its surface Salesforce’s multi-select picklist (MSP) seems like a great field