Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Learn how two Marketing Cloud products are helping institutions greatly increase engagement across the student lifecycle.

Salesforce for Associations: Building Relationships That Drive Change

Written by Cloud for Good Team Salesforce is the platform of choice for over 150K companies worldwide. This is because the technology helps empower users to

Using Salesforce to Increase Engagement with Hillel International

Cloud for Good has helped Hillel International increase engagement and online giving by 500% over the past five years.

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Salesforce Connections 2023 is the marketing and commerce learning event of the year for customer-first innovation. Here are our takeaways.

Why You Should Be Building More Landing Pages in Marketing Cloud Account Engagement

Landing pages can give you richer data and a better understanding about your subscribers' behavior, level of interest, and intention.

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Cloud for Good is the go-to partner for designing and implementing MuleSoft solutions for nonprofits and higher education institutions.

Salesforce Summer ’23 Release: What You Need to Know

The Salesforce Summer '23 release is packed with exciting features designed to enhance user experiences and optimize instances.

Driving Marketing Cloud Account Engagement With Custom Redirects and Page Actions

Explore using custom redirects and page actions to gain a deeper understanding of what drives Marketing Cloud Account Engagement.

Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

Salesforce held the first official session on the new vision for Nonprofit Cloud during the New York World Tour. Here are our takeaways.

How Einstein GPT Creates Impact for Nonprofits and Higher Education

Salesforce recently announced the launch of Einstein GPT, the world's first generative AI designed specifically for CRMs.

Latest Posts

Why Donating to Higher Education Still Makes a Difference

Written by Cloud for Good Team I have a number of connections to the higher education industry: I’m on an EDA team at Cloud for Good;

New Salesforce Education Cloud Release Provides Connection in Times of Separation

Written by Cloud for Good Team The need for creative solutions and progressive thinking within the world of higher education has never been greater. While the

How Calbright College is Withstanding a Pandemic Without Compromise

Through Salesforce, Calbright College is offering invaluable education to the underserved and underemployed in their time of need.

5 Ways to Prepare for Your Salesforce Migration

Written by Cloud for Good Team When it comes to migrating your organization from one Salesforce instance to another, there are 5 key points of preparation

National Aquarium: Using Technology to Traverse Turbulent Waters with National Aquarium

Learn how Salesforce helped National Aquarium navigate the turbulent waters of COVID-19 and prepare for a post-pandemic world.

Fundraising During a Crisis is All About Relationships: The Human Rights Watch Story

Human Rights Watch is navigating the changing market to bring in funds and find new donors with Salesforce.

5 Tips for Higher Education Institutions and Nonprofit Organizations Working Remotely

Written by Cloud for Good Team The Rise of Remote Workers When the internet was born in the 1980s, employers began allowing employees to work from

5 Tips to Become a Successful Online Student

Written by Cloud for Good Team Colleges and Universities nationwide are moving their curriculums online as a result of the spreading COVID-19 pandemic. While this sudden

Celebrating B Corp Month: A Global Movement

Cloud for Good has been a certified B Corporation since 2013. Read to learn more about how much our employees love being apart of a B

Testing Environment Strategies in Marketing Cloud

Written by Cloud for Good Team Many Salesforce Marketing Cloud users look to create a testing environment much like what exists with Sales Cloud CRM. With

Where Is My Salesforce Data?!

One of the most common complaints on the various forums that serve the nonprofit community is that data has somehow either mysteriously disappeared, or that it

You CAN Do It: Moving Metadata Between Production Instances

When implementing a new Salesforce instance from an existing one, sometimes it’s not just the data you need to move. It’s the heavy stuff: Metadata. Without

Why a System Administrator Profile Is Not For Everyone

Before assigning the System Administrator profile to a user, think carefully about the power and responsibility you are conveying on that user and try to right-size

Using Field Trip App to Clean Up Your Salesforce Instance

So how do you go about identifying fields that are underutilized? The folks at Qandor developed a great app called Field Trip that is perfect for

Salesforce Peer-to-Peer Fundraising E-Book

Written by Cloud for Good Team Cloud for Good is proud to release the first edition of our Salesforce Peer-to-Peer Fundraising E-Book. Our E-Book provides an

Why CRM Implementations Fail and How to Avoid It

Know that the clearer your vision, the more ready, supportive of, and willing for change, and the more you understand your own desired outcomes and metrics,

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Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Salesforce for Associations: Building Relationships That Drive Change

Using Salesforce to Increase Engagement with Hillel International

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Why You Should Be Building More Landing Pages in Marketing Cloud Account Engagement

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Salesforce Summer ’23 Release: What You Need to Know

Driving Marketing Cloud Account Engagement With Custom Redirects and Page Actions

Meet the New Nonprofit Cloud: Session Overviews From the New York World Tour

How Einstein GPT Creates Impact for Nonprofits and Higher Education

Latest Posts

Why Donating to Higher Education Still Makes a Difference

New Salesforce Education Cloud Release Provides Connection in Times of Separation

How Calbright College is Withstanding a Pandemic Without Compromise

5 Ways to Prepare for Your Salesforce Migration

National Aquarium: Using Technology to Traverse Turbulent Waters with National Aquarium

Fundraising During a Crisis is All About Relationships: The Human Rights Watch Story

5 Tips for Higher Education Institutions and Nonprofit Organizations Working Remotely

5 Tips to Become a Successful Online Student

Celebrating B Corp Month: A Global Movement

Testing Environment Strategies in Marketing Cloud

Where Is My Salesforce Data?!

You CAN Do It: Moving Metadata Between Production Instances

Why a System Administrator Profile Is Not For Everyone

Using Field Trip App to Clean Up Your Salesforce Instance

Salesforce Peer-to-Peer Fundraising E-Book

Why CRM Implementations Fail and How to Avoid It