Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Save the Date: Giving Tuesday 2021

Save the Date: Giving Tuesday 2021

Giving Tuesday 2021 is just 60 days away, but don’t stress, if you haven’t started planning yet, you still have time. When is Giving Tuesday 2021?...

How Cloud for Good Gives Back To Our Communities

How Cloud for Good Gives Back To Our Communities

2020 was, by all accounts, a landmark year for Cloud for Good.  Not only was it the company’s tenth anniversary, but it also marked the launch...

The Role of Data Warehouses in Nonprofit Technology Strategies

The Role of Data Warehouses in Nonprofit Technology Strategies

Written by Kestryl Lowrey and Stephen Earheart When you migrate to Salesforce, you become deeply familiar with your organization’s data—the volume, the quality, and the insights...

Getting the Most From Technology With Salesforce Digital 360

Getting the Most From Technology With Salesforce Digital 360

Salesforce Digital 360 has become the new industry standard for creating more meaningful customer experiences through digital-first solutions. Connecting the power of marketing, commerce, and online...

What Can Marketing Cloud Do for Education?

What Can Marketing Cloud Do for Education?

Often campuses come to Cloud for Good with their data spread out across various systems, departments, and sometimes even spreadsheets. Because of this, they lack a...

Apprenticeship Fund Announces Salesforce Investment in Cloud for Good

Apprenticeship Fund Announces Salesforce Investment in Cloud for Good

Achieve Partners’ newest deal backs solutions provider to help close talent gap in fast-growing Salesforce ecosystem August 19, 2021 [New York, New York] – Achieve Partners...

Measuring Your Impact With Salesforce Tableau

Measuring Your Impact With Salesforce Tableau

You know you are making a difference in your communities, but do you know how to showcase that impact to your grantmakers, board members, donors, and...

How Culture Makes Cloud for Good a Great Place to Work

How Culture Makes Cloud for Good a Great Place to Work

Cloud for Good was recently recognized as one of the 2021 Best Small & Medium Workplaces™ by Great Place to Work® and Fortune magazine.  This is Cloud for...

Students working on laptops in a classroom. Text: SUPPORT AND MAINTENANCE OF YOUR UNIVERSITY'S SALESFORCE ORG: GOVERNANCE

Support and Maintenance of Your University’s Salesforce Org: Leading Through Governance

In part one of our Support and Maintenance of Your University’s Salesforce Org blog series, we explored long-term maintenance and success strategies, starting with best practices...

Sunsetting Luminate CRM: What Nonprofits Should Expect

Sunsetting Luminate CRM: What Nonprofits Should Expect

Cloud for Good recently hosted a virtual roundtable diving into the implications for nonprofit organizations as it relates to the end-of-life announcement for Luminate CRM (LCRM)....

Woman facing AI humanoid robot exploring human-AI interaction - Cloud for Good

Why Salesforce Outpaces the Marketing AI Competition: Marketing Cloud vs HubSpot

In this post, we compare Salesforce Marketing Cloud’s AI for marketing with HubSpot’s AI for marketing, diving deep into their features, performance, scalability, and results....
Smiling business team giving thumbs up in modern office - Cloud for Good

Where Purpose Meets Excellence: A Certified Great Place to Work

By continuing to elevate our people, listening and adapting, collaborating, and creating experiences that resonate, we remain dedicated to not only being a great place to...
Hand using smartphone with digital marketing app icons - Cloud for Good

Five Ways Managed Services Can Improve User Engagement

By enhancing user experiences, providing tailored support, and driving continuous improvements, Managed Services fosters a culture of adoption within your organization that maximizes the value of...
Data Models and DeLorean's_ How Salesforce Beats Microsoft in the Nonprofit Space

Data Models and DeLoreans: How Salesforce Beats Microsoft in the Nonprofit Space

Microsoft can learn from the success of fellow technology giant Salesforce in creating a bold, powerful data model that has lived up to its name. Here’s...
The Future of Student Information Systems with Salesforce Education Cloud

The Future of Student Information Systems with Salesforce Education Cloud

Cloud for Good CEO and Founder Tal Frankfurt shares his thought leadership and expert insights on the future of Student Information Systems (SIS) with Salesforce Education...
What to Know About Data Segmentation and Activation in Salesforce Data Cloud for Direct Response

What to Know About Data Segmentation and Activation in Salesforce Data Cloud for Direct Response

Here's what direct response customers should know about data segmentation, analytics, and activation within Salesforce Data Cloud for Direct Response and how to leverage them to...