Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Using Salesforce Experience, Marketing, and Commerce Clouds to Increase Constituent Engagement

Experience Cloud, Marketing Cloud, and Commerce Cloud are the three primary Salesforce solutions suited to create constituent engagement today....

Data Drives Success: Tools to Empower Your Organization

Cloud for Good, UC Innovation, and iWave explore the nearly-endless ways Salesforce technology can help organizations raise more funds....

Increasing Engagement Across the Student Lifecycle with Marketing Cloud

Learn how two Marketing Cloud products are helping institutions greatly increase engagement across the student lifecycle....

Salesforce for Associations: Building Relationships That Drive Change

Salesforce is the platform of choice for over 150K companies worldwide. This is because the technology helps empower users to drive efficiencies, tech-powered automation, and exceptional...

Using Salesforce to Increase Engagement with Hillel International

Cloud for Good has helped Hillel International increase engagement and online giving by 500% over the past five years....

Marketing Cloud GPT, Data Cloud Updates, and the Future of Open AI from Connections 2023

Salesforce Connections 2023 is the marketing and commerce learning event of the year for customer-first innovation. Here are our takeaways....

Why You Should Be Building More Landing Pages in Marketing Cloud Account Engagement

Landing pages can give you richer data and a better understanding about your subscribers' behavior, level of interest, and intention....

Real-Time Data Integration with Cloud for Good’s MuleSoft Services

Cloud for Good is the go-to partner for designing and implementing MuleSoft solutions for nonprofits and higher education institutions....

Salesforce Summer ’23 Release: What You Need to Know

The Salesforce Summer '23 release is packed with exciting features designed to enhance user experiences and optimize instances....

Driving Marketing Cloud Account Engagement With Custom Redirects and Page Actions

Explore using custom redirects and page actions to gain a deeper understanding of what drives Marketing Cloud Account Engagement....

Cloud for Good at Higher Education Dreamin’

Cloud for Good is excited to announce our sponsorship of the first annual Higher Education Dreamin’ conference....

Shining a Spotlight on the Cloud for Good Staff

The results of our 2021 staff engagement survey were our best yet, with most levels seeing positive increases over our 2020 and 2019 surveys....

Cloud for Good Recognized as a Salesforce Summit Partner

Cloud for Good announced its acclaimed recognition as a Salesforce Summit Partner, the highest tier a Salesforce partner can achieve....

Julie Laurie, Director of Professional Services

The Cloud Team SEE HOW CLOUD FOR GOOD CAN HELP YOU CREATE MORE VALUE WITH SALESFORCE. Julie Laurie, Director of professional services Location: Calgary, Alberta As...

Blackbaud Discontinued Crystal Reports – Now What?

Blackbaud recently announced the end of support of a few applications hosted in their Citrix environments, including Crystal Reports (CT). Find out how Salesforce Tableau can...