Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

What You Should Do Before an Enterprise-Wide CRM Implementation

Implementing a constituent relationship management (CRM) application can be a difficult project for organizations with multiple large complex departments. An assessment of the organization's CRM strategy,...

Recovering from Dreamforce

Dreamforce 2013 is over. In theory, you've bodily recovered from the walking, talking, learning, and partying. Now what? How can you best leverage all the stuff...

Thank You Letters: Leveraging Donation Split & Conga Composer

How are you currently generating thank you letters for your donations? More importantly, how can you generate a thank you letter from a donor that has...

The Ethical Consultant

I got into a discussion with a client recently about ethical consulting. I’ve had this discussion with colleagues, co-workers, friends and mentors through the years, but...

Going to Dreamforce? Let’s Meet!

Are you going to Dreamforce? Let's schedule a time to meet!...

Don’t Be a Fish Out of Water: Preparing for a Salesforce Migration

Each Salesforce organization is housed at one of Salesforce’s data centers. Salesforce calls these groupings of clients instances and it is a good practice as a...

Winter ’14 Release: My Favorite Features for Nonprofits

Check out Trish Perkins top new features in the Salesforce Winter '14 release....

Audit Trail – A Hidden Gem

The Audit Trail helps you track the recent Setup changes that you and other administrators have made to your organization. Learn more....

Salesforce Administrators and Puppies

Too often, in my experience, I’ve had clients treat a Salesforce implementation as a discrete moment in time: “We wanted Salesforce, we got Salesforce, we have...

The Future is Now: Taking your Chatter Publisher Actions Mobile

Chatter Publisher Publisher actions allow you to perform simple tasks such as creating child records from within the record’s Chatter feed. Read more about publisher....

Power up your academic research center

Learn how you can leverage the Salesforce platform to power up your academic research center’s missions. We’ll discuss use cases for research centers interested in leveraging...

Better Engagement Across the Student Lifecycle

Learn how you can better engage your students throughout their entire journey with your university. From recruitment and admission to student success and giving back; we’ll...

Best Practices with Advancement on Salesforce

Your school relies on the generosity of alumni, your community, and friends of your university. Cloud for Good has spent over 10 years helping institutions utilize...

Reopening Your Campus with Salesforce

This year has been anything but ‘business as usual.’ Institutions want to open their doors to students, alumni, faculty, and staff – but how do you...

Improving the Executive Learner Experience with Commerce Cloud

Executive learners have come to expect a seamless experience from course selection to in-course learning. Find out how you can transform and modernize your participant’s course...

Recapping the Salesforce Winter ’21 Release

The Winter ’21 Release is here! System Administrators are going to love the new features designed to optimize user experience, including the general release of dynamic...