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Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

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Data Cloud for Education_ Creating Meaningful Relationships Across the Student Lifecycle

Data Cloud for Education: Creating Meaningful Relationships Across the Student Lifecycle

Many innovative and modern technology solutions for the education industry are available today that higher education institutions can utilize to unify, unlock, and bring meaning to
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Where to Find Cloud for Good at Education Summit 2025

Where to Find Cloud for Good at Education Summit 2025

If meeting and connecting with Cloud for Good at Education Summit 2025 is a top priority on your agenda, here are all the industry events, customer
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Celebrating 15 Years of Cloud for Good

Celebrating 15 Years of Cloud for Good

To celebrate 15 years of Cloud for Good, we’re taking a look at a collection of numbers and stories (fifteen of them in total) to reflect
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CARE + Cloud for Good_ A Trusted Long-Term Partnership in Technology Transformation

CARE + Cloud for Good: A Trusted Long-Term Partnership in Technology Transformation

Cloud for Good has been privileged to build a strong longstanding relationship with CARE and be CARE’s trusted partner on technology needs, support its long-term success
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Why Cloud for Good is Excited About Salesforce Data Cloud for Direct Response Customers

Why Cloud for Good is Excited About Salesforce Data Cloud for Direct Response Customers

For years, nonprofits have relied on data warehouses to manage the large volumes of data required for effective direct mail campaigns, but now Salesforce has us
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Lessons Learned from Giving Tuesday_ Maximize Your Success with Omnichannel Marketing Best Practices

Lessons Learned from Giving Tuesday: Maximize Your Success with Omnichannel Marketing Best Practices

In this blog, we’ll explore how to create and deliver standout Giving Tuesday marketing campaigns that boost donor engagement and maximize Giving Tuesday fundraiser results with
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CFG2024_Blog_Considerations-for-Migrating-from-NPSP-to-Nonprofit-Cloud-Identify-the-Impact-to-Your-AppExchange-Partners-and-Technology-Stack-Integrations

Considerations for Migrating from NPSP to Salesforce Nonprofit Cloud: Identify the Impact to Your AppExchange Partners and Technology Stack Integrations

Written by Cloud for Good Team Salesforce Nonprofit Success Pack (NPSP) has been a reliable and effective solution for the nonprofit space, but many nonprofit organizations

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Goodies Give Back: Celebrating the Season of Giving Year-Round

Goodies Give Back: Celebrating the Season of Giving Year-Round

Written by Cloud for Good Team The season of giving has always been a time for us to pause, count our blessings, and reflect on what

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The User Experience Differences Between Salesforce Nonprofit Cloud and Raiser’s Edge

The User Experience Differences Between Salesforce Nonprofit Cloud and Raiser’s Edge

The ability to deliver great user experiences is one of the strengths of Salesforce’s Nonprofit Cloud that makes it vastly superior to Blackbaud brand fundraising solutions
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Agentforce for Nonprofits and Higher Education_ What You Need to Know

Agentforce for Nonprofits and Higher Education: What You Need to Know

Here are our first impressions and thoughts about Agentforce, Salesforce's newest suite of autonomous, more advanced, accurate, and intelligent AI agents, how it works, and its
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Latest Posts

Creating Donor Journeys to Increase Fundraising

Creating Donor Journeys to Increase Fundraising

Significant changes to the digital communication landscape help savvy organizations pivot to better engage their supporters. Salesforce Marketing Cloud’s Journey Builder allow sophisticated, intelligent donor journeys
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Having Fun and Playing Salesforce

Having Fun and Playing Salesforce

While a Constituent Relationship Management (CRM) platform is a must for many organizations, Salesforce can also be fun. We provide tips so your nonprofit can have
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How The Sausage Gets Made: Vetting Your Business Processes

How The Sausage Gets Made: Vetting Your Business Processes

If your organization sometimes feels like a rodent warren of haphazard business processes, there are some things you can do to make them better. Start by
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Best of Salesforce Winter ’18 Lightning Features for Nonprofits

Best of Salesforce Winter ’18 Lightning Features for Nonprofits

Each Salesforce release brings new and updated features to the platform. We explore some of the best Lightning features for nonprofits in the Winter '18 Release.
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Salesforce can Help with US Tax Receipts for Donors

Salesforce can Help with US Tax Receipts for Donors

Donors are crucial to your nonprofit's success. They are required to have a written acknowledgement of any single contribution over $250 to claim it on their
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Harness the Power of Your Constituent Network with Relationship Tracking in NPSP

Harness the Power of Your Constituent Network with Relationship Tracking in NPSP

Relationships as a general idea are fundamental to Salesforce. After all, Salesforce is a CRM – or constituent relationship management – tool. Let's explore how to
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Data Segmentation: Categorize Your Constituents With Salesforce

Data Segmentation: Categorize Your Constituents With Salesforce

There are many ways to categorize your data. After you understand how you’d like to categorize your constituents, the next step is thinking about how to
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Salesforce Leads: Pros and Cons for Nonprofits

Salesforce Leads: Pros and Cons for Nonprofits

The Salesforce Lead standard object holds records representing individual people, typically as part of a sales process in the B2B (business-to-business) model. Using the Leads object
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Back to School: Research Methods 101 - Surveys

Back to School: Research Methods 101 – Surveys

Writing strong, concise survey questions will get you the data that you need. We've shared some best practices for collecting information from your constituents.
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Slice, Dice, and Dedupe Data - What's The Right Tool for Data Cleanup?

Slice, Dice, and Dedupe Data – What’s The Right Tool for Data Cleanup?

There are many tools out there to assist with data cleanup and it's not always easy to know which one to choose. We have explored several
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CRM is Exactly What Your Nonprofit Needs

I recently had a conversation with a colleague about the advantages and disadvantages of using a constituent relationship management (CRM) system such as Salesforce to manage

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Stack of three printed forms: Sign Up, Survey, Contact Us.

How to Integrate Online Forms with Salesforce.com?

There are number of ways to integrate your online website forms with Salesforce. How do they compare? We did the leg work for you and below
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