Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Celebrating B Corp Month: A Global Movement

Celebrating B Corp Month: A Global Movement

Cloud for Good has been a certified B Corporation since 2013. Read to learn more about how much our employees love being apart of a B...
Testing Environment Strategies in Marketing Cloud

Testing Environment Strategies in Marketing Cloud

Many Salesforce Marketing Cloud users look to create a testing environment much like what exists with Sales Cloud CRM. With the Salesforce CRM (a.k.a. Sales Cloud)...

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Friends Don’t Let Friends Use Raiser’s Edge – And Here’s Why

Over the last decade Cloud for Good worked with hundreds of higher education and nonprofit organizations, completing over 2,000 projects. Many of these projects have been...

Cloud for Good Ranks on Computerworld's Best Places to Work in IT List as the #1 Small Business

Cloud for Good Ranks on Computerworld’s Best Places to Work in IT List as the #1 Small Business

June 18, 2019 [Asheville, NC] – IDG’s Computerworld announces Cloud for Good, a leading technology consulting firm for nonprofit and higher education institutions, as a 2019...

Cloud for Good Becomes Global Premium Partner in Nonprofit & Higher Education

Cloud for Good Becomes Global Premium Partner in Nonprofit & Higher Education

April 11, 2019 [Asheville, NC] – Cloud for Good has announced that it has become a Salesforce.org Premium Partner in North America under the Nonprofit and...

Cloud for Good Named a Great Place to Work® for 5th Year

Cloud for Good Named a Great Place to Work® for 5th Year

Asheville, North Carolina – January 28, 2019 – Cloud for Good has again earned Great Place to Work Certification for the 5th year in a...

Making the Most of Your End-User Training

Making the Most of Your End-User Training

If you are responsible for coordinating your organization’s Salesforce User training, you’ve probably already read many articles, including from our own Cloud for Good blog, that...

Is Your Food Bank Ready to Leverage Salesforce?

Is Your Food Bank Ready to Leverage Salesforce?

The Hunger Problem In America, 1 in 6 individuals struggle to put food on their tables. This isn’t because we’re facing a lack of food, but...

Salesforce.Org Acquired roundCorner, What’s Next?

Salesforce.Org Acquired roundCorner, What’s Next?

Nonprofit organizations and higher education institutions continue to choose Salesforce to manage their programs, admission, fundraising, marketing and everything in between. Salesforce has become the gold...

Cloud for Good Secures Spot on 100 Top Impact Companies 

Cloud for Good Secures Spot on 100 Top Impact Companies 

Asheville, NC, January 8, 2019 – on January 7, Cloud for Good was ranked 51 on Real Leaders, Big Path Capital and B Lab’s 2019 list of...

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Salesforce Summer ’22 Release: What You Need to Know

The Salesforce Summer ’22 Release is packed with intuitive new features, updates, and functionalities sure to enhance your instance....
Laptop showing salesforce.org logo surrounded by icons. Text: UNDERSTANDING THE NEW VISION + VOCABULARY OF MARKETING CLOUD

Understanding the New Vision + Vocabulary of Marketing Cloud

Salesforce recently shared its vision for the next generation of Marketing Cloud, including many commonly used products being rebranded....
Four smiling coworkers posing with a bear mascot. Text: KEY TAKEAWAYS FROM SALESFORCE CONNECTIONS 2022

Key Takeaways from Salesforce Connections 2022

Salesforce Connections brings together the brightest minds in digital marketing and commerce from across the ecosystem....
Cloud for Good is the Salesforce.org 2022 Nonprofit Consulting Partner of the Year

Cloud for Good is the Salesforce.org 2022 Nonprofit Consulting Partner of the Year

Cloud for Good has been recognized as the Salesforce.org Nonprofit Consulting Partner of the Year for the fourth consecutive year....
The Role of Data Warehouses in Higher Education Technology Strategies

The Role of Data Warehouses in Higher Education Technology Strategies

A data warehouse supports a lean, performant CRM to help propel staff forward without stashing legacy data in an inaccessible local archive....