Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Pumpkins and berries on a wooden table. Text: HAPPY THANKSGIVING FROM CLOUD FOR GOOD

Happy Thanksgiving from Cloud for Good

Cloud for Good has much to be thankful for this year.  Considering the challenges 2020 has thrown everyone’s way, we want to take a moment and reflect on the incredible nonprofit...

Two men smiling. Text: THE FUTURE OF EVENTS

Trailblazers Together: The Future of Events

2020 has been a year of massive change, and for marketing that has meant finding new, creative ways to engage with our donors, constituents, and friends....

Chalkboard and desk items. Text: BREAKING THROUGH THE NOISE THIS #GIVINGTUESDAY

Breaking Through the Noise This #GivingTuesday

On average, your constituents receive around 121 emails every day, including emails from their favorite restaurants, stores, or even meeting confirmations. With all of this traffic,...

Graduation caps thrown in air. Text: NONPROFIT SUCCESS PACK (NPSP) FOR HIGHER EDUCATION ADVANCEMENT

Nonprofit Success Pack (NPSP) for Higher Education Advancement

While NPSP was historically associated with the nonprofit sector, the versatility and customizability of the solution can also support large-scale fundraising for higher education institutions....
Jars of coins. Text: YOU CAN HAVE IT ALL (WITH EXTERNAL DATA ARCHITECTURES)

You Can Have it all (With External Data Architectures)

It doesn’t always make sense to keep all of your data in Salesforce. Learn how organizations like the American Kennel Club and Childfund International are leveraging...

Smiling man in suit. Text: IMPROVING THE EXECUTIVE LEARNER EXPERIENCE WITH COMMERCE CLOUD

Improving the Executive Learner Experience with Commerce Cloud

Executive learners have come to expect a seamless experience from course selection to in-course learning. Find out how you can transform and modernize your participant’s course...

Person putting on a face mask. Text: REOPENING YOUR CAMPUS WITH SALESFORCE

Reopening Your Campus with Salesforce

This year has been anything but ‘business as usual.’ Institutions want to open their doors to students, alumni, faculty, and staff – but how do you...

Person wearing a graduation cap. Text: BEST PRACTICES WITH ADVANCEMENT ON SALESFORCE

Best Practices with Advancement on Salesforce

Your school relies on the generosity of alumni, your community, and friends of your university. Cloud for Good has spent over 10 years helping institutions utilize...

Person wearing headphones using a laptop. Text: BETTER ENGAGEMENT ACROSS THE STUDENT LIFECYCLE

Better Engagement Across the Student Lifecycle

Learn how you can better engage your students throughout their entire journey with your university. From recruitment and admission to student success and giving back; we’ll...

Two women studying together. Text: POWER UP YOUR ACADEMIC RESEARCH CENTER

Power up your academic research center

Learn how you can leverage the Salesforce platform to power up your academic research center’s missions. We’ll discuss use cases for research centers interested in leveraging...

CFG2023_Success-Story_Human-Rights-Watch-Migrating-From-Raisers-Edge-to-Salesforce-for-a-Global-Fundraising-Perspective

Human Rights Watch: Migrating From Raiser’s Edge to Salesforce for a Global Fundraising Perspective

Human Rights Watch entered a partnership with Cloud for Good to leverage Salesforce and evolve past their previous Raiser’s Edge system....
Person using a phone and laptop. Text: THE LATEST NPSP RELEASES FOR WINTER '21

The Latest NPSP Releases for Winter ’21

As you’re wrapping up end of the year fundraising campaigns and appeals, don’t forget to fine-tune your Salesforce org with the latest NPSP updates for Enhanced...

People walking up stairs. Text: USING MARKETING CLOUD AS A LEAD FUNNEL TOOL, PART 1

Using Marketing Cloud as a Lead Funnel Tool, Part 1

You are presumably reading this article because you are considering utilizing Marketing Cloud as a lead funnel (wow, article title in the first sentence – my...

Chalkboard with Giving Tuesday checklist. Text: RECAPPING #GIVINGTUESDAY 2020 WITH SALESFORCE SOCIAL STUDIO

Recapping #GivingTuesday 2020 with Salesforce Social Studio

Giving Tuesday, a globally recognized day of giving, falls on the first Tuesday after Thanksgiving. In 2020, the day fell on December 1, and people around...

Silhouetted trees against a twilight sky. Text: SALESFORCE ANNOUNCES RETIREMENT OF NGO CONNECT & WHY YOU SHOULD BE EXCITED

Salesforce Announces Retirement of NGO Connect & Why You Should Be Excited

In January 2019, Salesforce made the decision to acquire roundCorner, bringing NGO Connect (NGOC), Foundation Connect, and roundData into their product offerings. This was a great...

Cloudy sky background. Text: CLOUD FOR GOOD ACCEPTED AS A SALESFORCE COMMERCE CLOUD B2C PARTNER

Cloud for Good Accepted As A Salesforce Commerce Cloud B2C Partner

December 1, 2020 [Asheville, NC] – Cloud for Good, a certified B Corp and Salesforce.org 2020 Nonprofit Consulting Partner of the Year, today announced that it...