Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

How to Increase Conversion Rates Using Pardot

How to Increase Conversion Rates Using Pardot

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Considering the massive investments of both time and resources put...

Cloud for Good Honored as #2 on the 2021 list of 100 Best Small and Medium Places to Work in IT by IDG Insider Pro and Computerworld

Cloud for Good Honored as #2 on the 2021 list of 100 Best Small and Medium Places to Work in IT by IDG Insider Pro and Computerworld

July 12, 2021 [Asheville, NC] – IDG’s Insider Pro and Computerworld announce Cloud for Good as #2 on the 2021 Best Small and Medium Places to...

Support and Maintenance of Your University’s Salesforce Org: Staffing Recommendations

Support and Maintenance of Your University’s Salesforce Org: Staffing Recommendations

You’ve implemented Salesforce – Congratulations! This tool is a game-changer in elevating the advancement, recruitment and admissions, student success, communication, and other critical business capabilities of...

State of Salesforce Findings: Online Giving in the Nonprofit Sector

State of Salesforce Findings: Online Giving in the Nonprofit Sector

In the 2020 – 2021 State of Salesforce in the Nonprofit Sector Report, Cloud for Good outlined how nonprofit organizations are currently harnessing the power of...

Dreamforce 2021 and the Future of Events

Dreamforce 2021 and the Future of Events

Have you heard the news? Dreamforce 2021 is going to be a (partially) in-person event this year! But before you pack up your Astro plushie, book...

Recapping the 8th Annual Education Summit

Recapping the 8th Annual Education Summit

On June 16, 2021, Salesforce and their co-sponsoring school, The University of Colorado, brought together an international Education Community for the 8th Annual Education Summit. For...

Blackbaud Announces End of Life For Luminate CRM: What's Next For Nonprofits?

Blackbaud Announces End of Life For Luminate CRM: What’s Next For Nonprofits?

It’s official: Blackbaud will shut down and cease all support for Luminate CRM (LCRM) on June 30, 2022. While this information might not come as a...

Cloud for Good is the Salesforce.org Partner of the Year

Cloud for Good is the Salesforce.org Partner of the Year

June 3, 2021 [Asheville, NC] – Cloud for Good has been recognized as the 2021 Salesforce.org Premium Partner of the Year, Nonprofit AMER for the third...

What Can Salesforce Do for Education?

What Can Salesforce Do for Education?

Salesforce technology is the engine of innovation for over 150K companies across industries and sectors.  For the education space, specifically, Salesforce has revolutionized the way campuses are...

How to Get the Most From the Education Summit

How to Get the Most From the Education Summit

For the second year in a row, Salesforce’s Education Summit is being brought to you in a completely virtual environment – allowing for border-breaking networking and...

Discover Donor Giving Power Through Wealth Screening

Discover Donor Giving Power Through Wealth Screening

Prospecting within your existing database of constituents is a great place to start your fundraising efforts, but it can be difficult to identify their capacity to...

Nonprofits and Recurring Donations

Nonprofits and Recurring Donations

It has been said that the best things come in small packages and the same can be said of small donations. In particular, ones that are...

Engage Your Constituents with Text Messaging

Engage Your Constituents with Text Messaging

Communication in a Digital Age Before coming to Cloud for Good, I worked for an organization that provides multiple income and food support services to low-income...

Which Pardot edition do I choose?

Which Pardot edition do I choose?

When I bought my first car, I hemmed and hawed over which Toyota Celica I wanted, the basic GT or the GT-S. Not to mention all...

Salesforce Advisor Link: A Game Changer for Higher Ed

We hear it time and time again – the higher education landscape is changing. Colleges and universities are competing for the same students with slimmer budgets...

Meet Cloud for Good at WITness Success

Meet Cloud for Good at WITness Success

WITness Success is a 1½ day, community-led career development event in Colorado where woman in the Salesforce ecosystem meet to learn, network, grow, get inspired and...