Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Building a Better Recruitment and Admissions Funnel with UMBC

Cloud for Good has helped UMBC implement a technology foundation that has changed the way they think about their systems....

Event Recap: Apps to Amp Up Your Recruitment and Admissions

Learn how Blackthorn Events and Mogli third-party apps work with Salesforce to innovate recruitment and admissions in this event recap....

An Interview with BWF on the Value of the RFP Process

Cloud for Good recently sat down with BWF's Jason Boley to discuss the value and best processes of the RFP process....

Exploring the Role of Apprenticeship in Today’s Economy with Tal Frankfurt + Robert Lerman

Cloud for Good Founder and CEO Tal Frankfurt sits down with Robert Lerman to discuss the role of apprenticeship in the digital economy....

Cloud for Good at EDUCAUSE Annual Conference 2021

The EDUCAUSE Annual Conference brings together professionals and technology providers to explore solutions to continuing challenges. Learn how to find Cloud for Good will be at...

What Can Apsona Do for Nonprofits?

Apsona for Salesforce is a vital tool for any nonprofit organization and is particularly valuable for those operating within NPSP....

Salesforce Winter ’22 Release: What You Need to Know

In the Salesforce Winter ’22 Release, there are a number of intuitive new features, updates, and functionalities sure to benefit your Salesforce instance. Admins and Developers...

Leveraging Salesforce CRM for the University of Vermont Office of Research (OVPR)

Following the considerable success the University of Vermont (UVM) found using Salesforce Marketing and Service Cloud to safely and efficiently reopen their campus in the wake...

Dreamforce 2021 for the Nonprofit and Education Sectors: A Hybrid Experience

Dreamforce 2021 Some of our Goodies received an exclusive invitation to attend Dreamforce 2021 live in person! While this was undeniably exciting, it was also slightly...

Solving the Salesforce Talent Gap

Salesforce today is a much different company than it was when I first entered the ecosystem in 2005. I was what they call an “accidental admin”...

Crafting A Constituent-Centric Experience In The Post-Pandemic World

NOTE: This blog was originally posted on Forbes. Read it here. There’s no denying the profound impact COVID-19 has had on our society. Strategies and methodologies...

Gift Processing With Cloud for Good’s Advancement Accelerator

As outlined in Tal Frankfurt and Kestryl Lowrey’s illuminating examination on Salesforce Advancement for Higher Education, the Nonprofit Success Pack (NPSP) features vast, untapped potential for...

Using Marketing Cloud as a Lead Funnel Tool, Part 2

Welcome back to our exploration of using Marketing Cloud as a lead funnel! If you haven’t yet, make sure to catch up on Part 1 of...

What Is My Salesforce Instance and When Will I Need It?

Much like knowing how many and what kind of licenses you have, whether you’re on Salesforce’s Sales or Service Cloud, or if you have the Enterprise...

Empowering Latino Families with Hispanic Scholarship Fund + Salesforce: From Luminate CRM to Nonprofit Success Pack

Salesforce integrations have allowed the Hispanic Scholarship Fund to stay flexible and greatly enhance digital marketing capabilities....

Happy Holidays from Cloud for Good: Reflecting on 2020

Here at Cloud for Good, we pride ourselves on our ability to adapt and overcome any hurdle we might face. The ability to improvise and remain...