Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Understanding the New Vision + Vocabulary of Marketing Cloud

Salesforce recently shared its vision for the next generation of Marketing Cloud, including many commonly used products being rebranded....

Key Takeaways from Salesforce Connections 2022

Salesforce Connections brings together the brightest minds in digital marketing and commerce from across the ecosystem....

Cloud for Good is the Salesforce.org 2022 Nonprofit Consulting Partner of the Year

Cloud for Good has been recognized as the Salesforce.org Nonprofit Consulting Partner of the Year for the fourth consecutive year....

The Role of Data Warehouses in Higher Education Technology Strategies

A data warehouse supports a lean, performant CRM to help propel staff forward without stashing legacy data in an inaccessible local archive....

Calbright College: Prioritizing Diversity & Inclusion in Recruitment & Admissions

Calbright College has leveraged Salesforce to prioritize diversity and inclusion in its recruitment and admissions efforts....

Revolutionizing Salesforce Staffing with Talent for Good

If your organization is currently experiencing difficulty with Salesforce staffing, contact us today to learn more about Talent for Good....

Reflections on TrailblazerDX 2022

Cloud for Good attended TrailblazerDX to learn what’s next for Salesforce. Here are our key takeaways and highlights from the event....

Crafting Clear Marketing Communication with Pardot Email Preference Centers

An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted...

Multi-Country Rollout of Salesforce to Support Workforce Development in the Middle East and North Africa

Education For Employment helps create economic opportunities for unemployed youth in the Middle East and North Africa through Salesforce....

Looking Ahead to Talent for Good Cohort 2

Talent for Good has officially opened applications for Cohort 2 with a projected start date in summer of 2022....

Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Cloud for Good has helped CK Family Services leverage Salesforce to create a reliable system that can scale alongside the organization's mounting needs....

Utilizing Salesforce Marketing Cloud as a Shared Service

Cloud for Good dives deep into Marketing Cloud as a shared service and illustrates how to best leverage the multi-faceted solution....

Dreamforce 2023: Public Sector Keynote Instant Reaction

Cloud for Good brings you instant reactions from the Dreamforce 2023 public sector keynote address from industry expert Kristin Kiester....

Dreamforce 2023: Education Keynote Instant Reactions

Cloud for Good brings you instant reactions from the Dreamforce 2023 education keynote address from three of our education experts....

Dreamforce 2023: Nonprofit Keynote Instant Reactions

Cloud for Good and four nonprofit Salesforce representatives bring you instant reactions from the Dreamforce 2023 nonprofit keynote address....

Why Cloud for Good Clients Are Choosing the New Education Cloud

Hear from Cloud for Good clients on why the new Education Cloud is creating innovations leading to quantifiable progress....