Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Marketing Made Easy With Engagement Studio in Account Engagement

The real workhorse – the bread and butter – of Marketing Cloud Account Engagement (MCAE, formerly known as Pardot) is Engagement Studio....

Museum Membership Management, Ticketing, and Fundraising: A Journey from Blackbaud to Salesforce with the Guggenheim Museum

Migrating from Blackbaud to Salesforce has made a profound impact on Guggenheim Museum's membership management, ticketing, and fundraising. Learn more in this customer success story....

All Treats, No Tricks: 5 Cloud for Good Partners Sweetening the Nonprofit and Education Spaces

These five Cloud for Good partners offer solutions as sweet as candy for your nonprofit and education needs....

Salesforce Data Cloud for Higher Education Advancement

Data Cloud for higher education advancement unlocks invaluable insights and analytics that can help drive data-driven decisions....

End-Of-Year Strategies: Keeping Donors Engaged & Giving Featuring CARE

We all know end-of-year giving reigns supreme, so let’s dive into the key strategies you need to maximize fundraising this time of the year....

Cloud for Good Response to the Israel – Hamas War

Cloud for Good has and will always stand for the human rights of the innocent. As such, we wanted to provide resources on how you can...

Salesforce Nonprofit Cloud: What You Need to Know About Fundraising & Outcome Management

The Winter '24 Salesforce Nonprofit Cloud release features highly anticipated updates to Fundraising and Outcome Management apps. Learn more here....

Salesforce Winter ’24 Release: What You Need to Know

Cloud for Good breaks down the exciting new features, key highlights, and most impactful enhancements of Salesforce’s Winter ‘24 release!...

Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Cloud for Good has helped CK Family Services leverage Salesforce to create a reliable system that can scale alongside the organization's mounting needs....

Utilizing Salesforce Marketing Cloud as a Shared Service

Cloud for Good dives deep into Marketing Cloud as a shared service and illustrates how to best leverage the multi-faceted solution....

Creating a Culture of Care

I have been working in the Salesforce ecosystem for 10+ years, but my entire career has been dedicated to the mission of various nonprofit organizations like...

Top 10 Moments at Cloud for Good

2020 marks the 10th anniversary of Cloud for Good’s founding! While we celebrated the momentous anniversary earlier in the year, we can’t help but look back...

Why Cloud for Good is Excited About Salesforce.org Elevate

Salesforce.org’s Elevate is an innovative new addition to the Salesforce ecosystem of technology solutions, released in Spring 2020. The suite of integrated offerings made available through...

Celebrating National Dog Day: American Kennel Club Goes Live with Service Cloud and Community Cloud

Salesforce has enabled American Kennel Club to serve its dog-loving constituency through technology like never before....

Reporters Committee for Freedom of the Press: Utilizing Technology in the Fight for Press Rights

The Reporters Committee defends American journalists, scaling their efforts through Salesforce to meet an unprecedented rise in need....

Defending American Dreamers with New York Immigration Coalition + Salesforce

New York Immigration Coalition has delivered unprecedented crisis assistance to its most under-supported immigrant groups through Salesforce....