s the Field Marketing Manager, you will develop and execute webinars and in person events programs that generate pipeline, strengthen strategic partnerships, accelerate customer growth, and increase brand awareness across Cloud for Good’s core industries.
Working closely with Sales, Partner Alliances, and Marketing, you’ll build campaigns that engage prospective and existing customers throughout the buying journey. Success in this role requires equal parts strategic thinking, creativity, organization, and analytical skills, with a strong focus on measuring business impact and continuously optimizing performance.
This is an exciting opportunity to help shape Cloud for Good’s field marketing strategy while working for one of the leading Salesforce consulting partners serving nonprofit, higher education, financial services, and state and local government organizations.
Location: Virtual, home-based office in the United States or Canada
Work Authorization: Must be authorized to work in the United States or Canada. Visa sponsorship is not available.
Qualifications
- 5+ years of experience in B2B field marketing, demand generation, event marketing, or integrated campaign management.
- Strong understanding of Salesforce products and the technology ecosystem, particularly within nonprofit, higher education, financial services, or state and local government.
- Demonstrated experience developing and executing strategic integrated marketing campaigns that generate measurable pipeline and revenue.
- Experience partnering closely with sales teams to create a strategic event plan that supports pipeline generation and account growth.
- Proven ability to manage multiple campaigns and priorities simultaneously while maintaining exceptional attention to detail.
- Experience using Salesforce CRM and marketing automation platforms to build campaigns, track performance, and report results.
- Strong analytical skills with the ability to translate campaign performance into actionable recommendations.
- Excellent written and verbal communication skills with experience working alongside executives, customers, partners, and internal stakeholders.
- Self-motivated, proactive, and comfortable working independently in a remote environment.
- Experience negotiating with vendors, managing event logistics, and overseeing marketing budgets is preferred.
- Experience within nonprofit or higher education organizations is a plus.
Responsibilities
- Define and execute the field marketing strategy across events, webinars, partner initiatives, and integrated campaigns to drive pipeline, customer growth, and market expansion.
- Partner closely with sales leadership to develop annual go-to-market plans, ensuring field marketing investments align with territory priorities, revenue targets, and strategic growth initiatives.
- Own the event and sponsorship investment strategy, using market insights and performance analytics to prioritize opportunities that maximize brand visibility, partner engagement, and pipeline contribution.
- Lead all aspects of webinars and in-person events, including strategy, messaging, promotions, registration, logistics, speaker coordination, vendor management, contract negotiation, staffing, onsite execution, and post-event follow-up.
- Partner closely with Salesforce, strategic partners, and internal stakeholders to develop and execute co-marketing initiatives.
- Create integrated promotional campaigns utilizing email marketing, social media, digital marketing, partner channels, and sales enablement assets.
- Collaborate with Sales to support account-based marketing initiatives, regional campaigns, and pipeline acceleration efforts.
- Establish campaign goals, success metrics, and key performance indicators while monitoring results throughout execution.
- Analyze campaign and event performance, measuring registrations, attendance, engagement, influenced pipeline, sourced pipeline, return on investment, and overall business impact.
- Present campaign insights and recommendations to Marketing and Sales leadership, identifying opportunities for continuous improvement.
- Develop and maintain annual event budgets, forecasting expenses and ensuring investments align with business objectives.
- Conduct quarterly performance and budget reviews, recommending adjustments based on campaign results and evolving business priorities.
- Stay current on industry trends, competitive activity, and emerging marketing best practices to continually improve Cloud for Good’s field marketing programs.
Success in This Role
Success will be measured by your ability to generate measurable business impact through marketing programs, including:
- Marketing-influenced pipeline
- Event-sourced pipeline
- Campaign return on investment (ROI)
- Webinar and event performance
- Sales engagement and satisfaction
- Partner marketing success
- Customer expansion and retention opportunities
- Overall contribution to revenue growth
Working Successfully at CFG
Cloud for Good is a client-service organization, and as a member of our fully remote team, there are a few non-negotiables that enable collaboration, professionalism, and exceptional client outcomes. We succeed when our teams work in partnership with clients, communicate proactively, and uphold the standards that make Cloud for Good a trusted partner.
- Travel Requirements
- This role requires regular in-person attendance at our Toronto office several times per week to support team collaboration and business operations. Additionally, business travel, both domestic and international, may be required based on project, client, and company needs, including participation in company onsite events. The amount of business travel will vary by role but is generally expected to be up to 30% annually. Travel is considered an essential part of this position and supports effective client engagement, collaboration, and company representation.
- Work Environment
- Cloud for Good is a fully remote company. Team members are expected to maintain a professional, distraction-free workspace that is camera-ready for video meetings. Collaboration takes place across Zoom, Office 365, Salesforce, and Slack during standard business hours (9:00 a.m. – 5:00 p.m. in your local time zone).
- Client Time Zone Alignment
- As a team member, you may be required to adjust your work hours to align with your key client’s time zone to support effective communication, collaboration, and project delivery. Flexibility and coordination with your Project Lead (Services) will help ensure success in this client-facing role.
Disclaimers
- Equal Employment Opportunity
- At Cloud for Good, we are proud to be an Equal Opportunity Employer and adhere to the principles of Equal Employment Opportunity (EEO). We do not discriminate in employment decisions or practices on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other legally protected characteristic.
- Our commitment to non-discrimination applies across every location in which our company operates, and it encompasses all aspects of employment.
- Cloud for Good strongly encourages individuals from diverse backgrounds and identities to apply. Our commitment to diversity not only strengthens our workplace culture but also drives better outcomes for our clients. We value inclusivity and want applicants who may require special assistance or accommodation during the interview process to know we’re here to assist you.
- Use of AI in Interviewing
- At Cloud for Good, we believe in conducting interviews that are fair, equitable, and designed to evaluate candidates based on their qualifications and experience, with the organization. To ensure that all candidates are given an equal opportunity to demonstrate their abilities, we prohibit the use of AI or any other type of machine learning tools during the interview process.
- Candidates are expected to participate in the interview process remotely using video conferencing. Any attempt to use AI or similar technology to respond to interview questions, analyze or provide feedback on the interview process, or perform any other interview-related tasks is strictly prohibited and will be considered a violation of our policy and may result in disqualification from the interview process.
- We understand that some candidates may have disabilities or other circumstances that require accommodation during the interview process. In such cases, we will make reasonable accommodations to enable candidates to participate in the interview process to the best of their ability. However, we do not permit the use of AI or similar technology as a substitute for direct participation in the interview.