Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

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Revenue Cloud in the Impact Sector: Simplifying Revenue Management for Mission-Driven Organizations

Revenue Cloud is opening new possibilities for nonprofits and higher education institutions alike. When combined with Nonprofit Cloud and Education Cloud, it can help organizations break

The Strategic Value of a Technology Roadmap for Higher Education Technology Transformations

A technology roadmap provides higher education leaders with a clear, intentional path forward.

Cloud for Good’s Can’t-Miss Experiences at Dreamforce 2025: Impact Sector Summit

Dreamforce offers thousands of sessions and experiences, but the Impact Sector Summit creates a unique space for our community to come together with a shared purpose.

What Marketing Cloud Advanced Can Do For Higher Education

Marketing Cloud Advanced gives institutions advanced tools to understand constituents, personalize engagement, optimize campaigns, strengthen relationships, and act on unified data insights. It’s a powerful way

Education Cloud’s New Data Models: Ushering in a New Era of Philanthropic Giving in the Education Sector

With a new generation of philanthropy tools for Education Cloud, Salesforce is addressing a critical need: helping advancement teams optimize and scale the work of fundraisers,

Volunteer Management Reimagined: Salesforce’s Native Solution for Nonprofits Has Arrived

Volunteer Management for Nonprofit Cloud is finally here - and it’s a big deal.

Using Salesforce Education Cloud as a Modern Student Information System

Salesforce Education Cloud offers a new path forward, not by replacing everything overnight, but by reimagining what the modern student information system (SIS) can be: modular,

The Top Ways Technology Expands Access To Donor-Advised Funds

Thanks to technology and digital platforms, access to donor-advised funds (DAFs) has expanded for a wider spectrum of donors.

Agentic Marketing with Salesforce: Exciting Marketing Announcements at Connections 2025

The Cloud for Good team had an opportunity to learn about Salesforce’s bold vision of agentic marketing with Agentforce and some exciting marketing announcements at Salesforce's

Doing More With Less: A Conversation With Salesforce On How Technology Can Power Your Organization Through Uncertainty

A conversation between Salesforce and Cloud for Good on how mission-driven organizations can leverage smart, scalable technology to deepen impact, drive efficiency, and future-proof their missions.

Latest Posts

Why a System Administrator Profile Is Not For Everyone

Before assigning the System Administrator profile to a user, think carefully about the power and responsibility you are conveying on that user and try to right-size

Using Field Trip App to Clean Up Your Salesforce Instance

So how do you go about identifying fields that are underutilized? The folks at Qandor developed a great app called Field Trip that is perfect for

Salesforce Peer-to-Peer Fundraising E-Book

Written by Cloud for Good Team Cloud for Good is proud to release the first edition of our Salesforce Peer-to-Peer Fundraising E-Book. Our E-Book provides an

Why CRM Implementations Fail and How to Avoid It

Know that the clearer your vision, the more ready, supportive of, and willing for change, and the more you understand your own desired outcomes and metrics,

Make it Flatter with Chatter: 5 Ways to Break Down Organizational Silos

Breaking down organizational silos sounds easy. Any Internet search will yield articles with advice, most of which boils down to improving your communication: Share information widely;

Avoiding Growing Pains Through Good Governance

When working with Salesforce.com (or any system for that matter), following the principles of good governance can make life easier for administrators and users alike by

What You Should Do Before an Enterprise-Wide CRM Implementation

Implementing a constituent relationship management (CRM) application can be a difficult project for organizations with multiple large complex departments. An assessment of the organization's CRM strategy,

Recovering from Dreamforce

Dreamforce 2013 is over. In theory, you've bodily recovered from the walking, talking, learning, and partying. Now what? How can you best leverage all the stuff

Thank You Letters: Leveraging Donation Split & Conga Composer

How are you currently generating thank you letters for your donations? More importantly, how can you generate a thank you letter from a donor that has

The Ethical Consultant

I got into a discussion with a client recently about ethical consulting. I’ve had this discussion with colleagues, co-workers, friends and mentors through the years, but

Salesforce Announces New Product Innovations for Education Cloud at the CASE Summit for Leaders in Advancement

Salesforce announced three new product innovations for Education Cloud for Advancement & Alumni Relations at the CASE Summit for Leaders in Advancement in New York City

Where to Find Cloud for Good This Summer: Upcoming Events

Written by Cloud for Good Team Summer is a season that many of us look forward to. Whether it’s because of the beautiful weather, scenic transformations

Considerations for Migrating from NPSP to NPC: Review the Timing for Your Technology Transformation

Learn about some key questions you should ask as you determine the best time to make the change from Salesforce Nonprofit Success Pack (NPSP) to Nonprofit

Why Salesforce is the Right Solution for Organizations Moving from Raiser’s Edge

At Cloud for Good, we have migrated over 250 nonprofit organizations and higher education institutions from Raiser’s Edge to Salesforce. Here are the top reasons why

Salesforce Data Cloud Myths: Truth or False?

As Data Cloud rapidly develops, questions about Data Cloud's function and how it can address their challenges are becoming increasingly complex and misconceptions about Data Cloud

Considerations for Migrating from NPSP to NPC: Assess Your Current Salesforce Footprint

Written by Cloud for Good Team Salesforce’s Nonprofit Success Pack (NPSP) was built on top of Salesforce by Salesforce.org and the fundraising community. Since its inception,

Thought Leadership

Latest Posts

Explore by Topic:

Industry

Topic / Function

Product / Service

Revenue Cloud in the Impact Sector: Simplifying Revenue Management for Mission-Driven Organizations

The Strategic Value of a Technology Roadmap for Higher Education Technology Transformations

Cloud for Good’s Can’t-Miss Experiences at Dreamforce 2025: Impact Sector Summit

What Marketing Cloud Advanced Can Do For Higher Education

Education Cloud’s New Data Models: Ushering in a New Era of Philanthropic Giving in the Education Sector

Volunteer Management Reimagined: Salesforce’s Native Solution for Nonprofits Has Arrived

Using Salesforce Education Cloud as a Modern Student Information System

The Top Ways Technology Expands Access To Donor-Advised Funds

Agentic Marketing with Salesforce: Exciting Marketing Announcements at Connections 2025

Doing More With Less: A Conversation With Salesforce On How Technology Can Power Your Organization Through Uncertainty

Latest Posts

Why a System Administrator Profile Is Not For Everyone

Using Field Trip App to Clean Up Your Salesforce Instance

Salesforce Peer-to-Peer Fundraising E-Book

Why CRM Implementations Fail and How to Avoid It

Make it Flatter with Chatter: 5 Ways to Break Down Organizational Silos

Avoiding Growing Pains Through Good Governance

What You Should Do Before an Enterprise-Wide CRM Implementation

Recovering from Dreamforce

Thank You Letters: Leveraging Donation Split & Conga Composer

The Ethical Consultant

Salesforce Announces New Product Innovations for Education Cloud at the CASE Summit for Leaders in Advancement

Where to Find Cloud for Good This Summer: Upcoming Events

Considerations for Migrating from NPSP to NPC: Review the Timing for Your Technology Transformation

Why Salesforce is the Right Solution for Organizations Moving from Raiser’s Edge

Salesforce Data Cloud Myths: Truth or False?

Considerations for Migrating from NPSP to NPC: Assess Your Current Salesforce Footprint