Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Come See Us at the Salesforce World Tour in Washington, DC!

Come See Us at the Salesforce World Tour in Washington, DC!

The Salesforce World Tour is in Washington, DC on Thursday, April 28. There are many great sessions for nonprofits. We look forward to seeing you there!...
Connecting the Clouds with Marketing Cloud Connect

Connecting the Clouds with Marketing Cloud Connect

The newest update of Marketing Cloud Connect allows organizations to seamlessly connect their constituent data from Salesforce CRM with the communication, automation, and analytics tools in...
The Secret to A Successful Nonprofit EcoSystem

The Secret to A Successful Nonprofit EcoSystem

Integration is when your cloud apps can seamlessly share data between each other. When this happens, there is no need to log in and out of...
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Fundraising with Amazon Wish Lists

Does your nonprofit have a wish list of things they need donated? If you do then you’ll want to keep reading. It’s time to set up...
Introducing the Salesforce Higher Education Data Architecture (HEDA)

Introducing the Salesforce Higher Education Data Architecture (HEDA)

Salesforce.org recently released a new tool for colleges and universities, the Higher Education Data Architecture (HEDA) package. HEDA aims to offer a core architecture package for...
Come See Us at the Salesforce World Tour Boston

Come See Us at the Salesforce World Tour Boston

The Salesforce World Tour is rolling into Boston, Massachusetts next week on April 7, and several of our team members will be attending and speaking. The...

5 Pitfalls To Avoid When You Integrate Salesforce and Accounting Apps

5 Pitfalls To Avoid When You Integrate Salesforce and Accounting Apps

One of the most common integration requests from Salesforce users is syncing Salesforce with accounting apps likes Intacct, QuickBooks, and Xero. There is no shortage of...
Top 10 Reasons Nonprofits Love Marketing Cloud

Top 10 Reasons Nonprofits Love Marketing Cloud

Nonprofits are maximizing their communication strategies with the Salesforce Marketing Cloud. Learn about the top 10 features that make it a great tool for any organization....
Do You Know How to ERD?

Do You Know How to ERD?

First, let’s break down that scary little acronym: ERD = Entity Relationship Diagram. Still sound too techy? How about this: An Entity Relationship Diagram (ERD) is...

Blue world map showing various white pins scattered across different continents.

Salesforce for Global Nonprofits

Much like their for-profit counterparts, Nonprofits and NGO’s also reach across international borders in order to run their programs, connect with their constituents, and raise resources....
Calbright College: Prioritizing Diversity & Inclusion in Recruitment & Admissions

Calbright College: Prioritizing Diversity & Inclusion in Recruitment & Admissions

Calbright College has leveraged Salesforce to prioritize diversity and inclusion in its recruitment and admissions efforts....
Revolutionizing Salesforce Staffing with Talent for Good

Revolutionizing Salesforce Staffing with Talent for Good

If your organization is currently experiencing difficulty with Salesforce staffing, contact us today to learn more about Talent for Good....
TrailblazerDX conference logo over an event hall ceiling. Text: REFLECTIONS ON TRAILBLAZERDX 2022

Reflections on TrailblazerDX 2022

Cloud for Good attended TrailblazerDX to learn what’s next for Salesforce. Here are our key takeaways and highlights from the event....
Hand tapping a smartphone with email icons flying out. Text: CRAFTING CLEAR MARKETING COMMUNICATION WITH PARDOT EMAIL PREF...

Crafting Clear Marketing Communication with Pardot Email Preference Centers

An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted...
Group photo of smiling efe team members celebrating. Text: MULTI-COUNTRY ROLLOUT OF SALESFORCE FOR WORKFORCE DEVELOPMENT

Multi-Country Rollout of Salesforce to Support Workforce Development in the Middle East and North Africa

Education For Employment helps create economic opportunities for unemployed youth in the Middle East and North Africa through Salesforce....
Video call grid of smiling program participants. Text: LOOKING AHEAD TO TALENT FOR GOOD COHORT 2

Looking Ahead to Talent for Good Cohort 2

Talent for Good has officially opened applications for Cohort 2 with a projected start date in summer of 2022....