Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Salesforce can Help with US Tax Receipts for Donors

Donors are crucial to your nonprofit's success. They are required to have a written acknowledgement of any single contribution over $250 to claim it on their...

Harness the Power of Your Constituent Network with Relationship Tracking in NPSP

Relationships as a general idea are fundamental to Salesforce. After all, Salesforce is a CRM – or constituent relationship management – tool. Let's explore how to...

Data Segmentation: Categorize Your Constituents With Salesforce

There are many ways to categorize your data. After you understand how you’d like to categorize your constituents, the next step is thinking about how to...

Salesforce Leads: Pros and Cons for Nonprofits

The Salesforce Lead standard object holds records representing individual people, typically as part of a sales process in the B2B (business-to-business) model. Using the Leads object...

Back to School: Research Methods 101 – Surveys

Writing strong, concise survey questions will get you the data that you need. We've shared some best practices for collecting information from your constituents....

Slice, Dice, and Dedupe Data – What’s The Right Tool for Data Cleanup?

There are many tools out there to assist with data cleanup and it's not always easy to know which one to choose. We have explored several...

Implementing a Major Donor Strategy Using Salesforce Tools

There are several ways to manage major donors in Salesforce. Depending on the size of your development team and formal fundraising processes utilized, your organization may...

Five Tips for Customizing the Lightning Experience

Customizing Salesforce's Lightning Experience is more involved than just changing page layouts, but it's also more powerful. We share five tips to help you customize the...

Leveraging Salesforce and HEDA for Student Recruitment

In the face of a more competitive and increasingly diverse recruitment pool, it's important for higher education institutions to leverage recruitment data and analytics to identify...

3 Considerations for Your First Nonprofit Drip Program

Nonprofit drip programs shouldn't feel overwhelming. In fact, your first nonprofit drip program can be very simple. Let us help guide you through this process and...

Support and Maintenance of Your University’s Salesforce Org: Leading Through Governance

In part one of our Support and Maintenance of Your University’s Salesforce Org blog series, we explored long-term maintenance and success strategies, starting with best practices...

Sunsetting Luminate CRM: What Nonprofits Should Expect

Cloud for Good recently hosted a virtual roundtable diving into the implications for nonprofit organizations as it relates to the end-of-life announcement for Luminate CRM (LCRM)....

How to Increase Conversion Rates Using Pardot

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Considering the massive investments of both time and resources put...

Cloud for Good Honored as #2 on the 2021 list of 100 Best Small and Medium Places to Work in IT by IDG Insider Pro and Computerworld

July 12, 2021 [Asheville, NC] – IDG’s Insider Pro and Computerworld announce Cloud for Good as #2 on the 2021 Best Small and Medium Places to...

Support and Maintenance of Your University’s Salesforce Org: Staffing Recommendations

You’ve implemented Salesforce – Congratulations! This tool is a game-changer in elevating the advancement, recruitment and admissions, student success, communication, and other critical business capabilities of...

State of Salesforce Findings: Online Giving in the Nonprofit Sector

In the 2020 – 2021 State of Salesforce in the Nonprofit Sector Report, Cloud for Good outlined how nonprofit organizations are currently harnessing the power of...