Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Marketing Made Easy With Engagement Studio in Account Engagement

The real workhorse – the bread and butter – of Marketing Cloud Account Engagement (MCAE, formerly known as Pardot) is Engagement Studio....

Museum Membership Management, Ticketing, and Fundraising: A Journey from Blackbaud to Salesforce with the Guggenheim Museum

Migrating from Blackbaud to Salesforce has made a profound impact on Guggenheim Museum's membership management, ticketing, and fundraising. Learn more in this customer success story....

All Treats, No Tricks: 5 Cloud for Good Partners Sweetening the Nonprofit and Education Spaces

These five Cloud for Good partners offer solutions as sweet as candy for your nonprofit and education needs....

Salesforce Data Cloud for Higher Education Advancement

Data Cloud for higher education advancement unlocks invaluable insights and analytics that can help drive data-driven decisions....

End-Of-Year Strategies: Keeping Donors Engaged & Giving Featuring CARE

We all know end-of-year giving reigns supreme, so let’s dive into the key strategies you need to maximize fundraising this time of the year....

Cloud for Good Response to the Israel – Hamas War

Cloud for Good has and will always stand for the human rights of the innocent. As such, we wanted to provide resources on how you can...

Salesforce Nonprofit Cloud: What You Need to Know About Fundraising & Outcome Management

The Winter '24 Salesforce Nonprofit Cloud release features highly anticipated updates to Fundraising and Outcome Management apps. Learn more here....

Salesforce Winter ’24 Release: What You Need to Know

Cloud for Good breaks down the exciting new features, key highlights, and most impactful enhancements of Salesforce’s Winter ‘24 release!...

Cultivating Care with CK Family Services Through Salesforce Program and Case Management

Cloud for Good has helped CK Family Services leverage Salesforce to create a reliable system that can scale alongside the organization's mounting needs....

Utilizing Salesforce Marketing Cloud as a Shared Service

Cloud for Good dives deep into Marketing Cloud as a shared service and illustrates how to best leverage the multi-faceted solution....

Why Organizations Must Continue AI Investment Despite Budget Pressures

This guest blog by Applied AI expert James Villarrublia examines a fundamental shift happening in our workforce that encourages organizations to continue investing in AI amid...

AI Agents in Education: Highlights of the Education Summit 2025 Keynote

The Education Summit 2025 Keynote opened our eyes to all the innovations and ways the higher education space can use AI agents and Agentforce to empower...

3 Ways Cloud for Good Managed Services Empower Salesforce Administrators

Here are three ways Cloud for Good's Managed Services offering empowers Salesforce admins....

Visionary CIOs Shaping the Future of Nonprofit and Education: Highlights of Cloud for Good’s CIO for Good Summit in New York City

We kicked off 2025 with our CIO for Good Summit in New York City. The summit is the second of its kind, following in the heels...

Preparing Your Salesforce Environment for AI in 2025 with Managed Services

If using AI in Salesforce to elevate your organization’s impact and workflows is a goal you want to accomplish in 2025, here are the key steps...

Data Cloud for Education: Creating Meaningful Relationships Across the Student Lifecycle

Many innovative and modern technology solutions for the education industry are available today that higher education institutions can utilize to unify, unlock, and bring meaning to...