We live in a world dominated by the Internet and digital technology. College students update their Facebook and Twitter profiles seemingly every five minutes, whether they’re adding a note about their opinions on a recent football game or joining a social group that encourages businesses to “go green.”
These students want to turn to their peers to gather more information, collaborate, and share ideas. Higher education institutions need, now more than ever, to embrace the evolving customs of today’s generation and bring the power of social networks inside their campuses.