Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Why Cloud for Good is Excited About Salesforce Data Cloud for Direct Response Customers

For years, nonprofits have relied on data warehouses to manage the large volumes of data required for effective direct mail campaigns, but now Salesforce has us...

Lessons Learned from Giving Tuesday: Maximize Your Success with Omnichannel Marketing Best Practices

In this blog, we’ll explore how to create and deliver standout Giving Tuesday marketing campaigns that boost donor engagement and maximize Giving Tuesday fundraiser results with...

Considerations for Migrating from NPSP to Salesforce Nonprofit Cloud: Identify the Impact to Your AppExchange Partners and Technology Stack Integrations

Salesforce Nonprofit Success Pack (NPSP) has been a reliable and effective solution for the nonprofit space, but many nonprofit organizations and industry leaders have also embraced Salesforce...

Goodies Give Back: Celebrating the Season of Giving Year-Round

The season of giving has always been a time for us to pause, count our blessings, and reflect on what we are grateful for. It is...

The User Experience Differences Between Salesforce Nonprofit Cloud and Raiser’s Edge

The ability to deliver great user experiences is one of the strengths of Salesforce’s Nonprofit Cloud that makes it vastly superior to Blackbaud brand fundraising solutions...

Agentforce for Nonprofits and Higher Education: What You Need to Know

Here are our first impressions and thoughts about Agentforce, Salesforce's newest suite of autonomous, more advanced, accurate, and intelligent AI agents, how it works, and its...