Inferring Gender for Personalized Ads on Social Media
As a frequent Salesforce Social Studio user, I often find myself exploring the new avenues that the tool offers. While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter â over 90% of the individuals […]
Breaking Through the Noise This #GivingTuesday
On average, your constituents receive around 121 emails every day, including emails from their favorite restaurants, stores, or even meeting confirmations. With all of this traffic, you may be asking yourself, âHow will my Giving Tuesday campaign stand out among the clutter?â Giving Tuesday takes place on the Tuesday following the U.S. holiday Thanksgiving and is celebrated worldwide. This year, Giving Tuesday falls on December 3 and […]
3 Ways to Maximize Your #GivingTuesdayNow Impact
While GivingTuesday 2020 doesnât kick off until December 1, key organizers and leadership supporters behind the global generosity movement have created an emergency response to the historic need created by the COVID-19 pandemic in the form of #GivingTuesdayNow. Taking place on May 5, this landmark fundraising event will seek to unify individuals, nonprofit organizations, communities, […]