Feeding America: Success in Data Warehouse, Direct Response, and Grants Management
When the opportunities to transform their data warehouse and grantmaking technology arose, Feeding America leaned on Cloud for Good’s technical expertise.
Creating a 360-Degree View of Constituents Through Salesforce With Housing First Minnesota
Discover how Housing First Minnesota achieved a 360-degree view of constituents, increased efficiency, standardized processes, enhanced collaboration, and better data-driven strategies with Salesforce.
What Can Salesforce Do for Education?
Salesforce technology is the engine of innovation for over 150K companies across industries and sectors. For the education space, specifically, Salesforce has revolutionized the way campuses are connected through their technology. This revolution has provided institutions with a 360 degree view of their faculty, students, parents, alumni, and donors, which has helped usher in a new era of virtual learning, remote instruction, and […]
What Can Salesforce Do For Nonprofits?
Salesforce brings over 150K companies and their customers together through the power of connective technology. There have been great blogs and videos released explaining how the expansive platform works to help break down departmental silos, improve data clarity, provide a single source of truth, and innovate marketing strategies. Cloud for Good provides Salesforce implementation services for nonprofit organizations and higher education […]
Using Marketing Cloud as a Lead Funnel Tool, Part 2
Welcome back to our exploration of using Marketing Cloud as a lead funnel! If you haven’t yet, make sure to catch up on Part 1 of our two-part blog series. We last left off on how to remove duplicates in Marketing Cloud, and now we’re jumping right back into our deep dive on potential options […]
What Is My Salesforce Instance and When Will I Need It?
Much like knowing how many and what kind of licenses you have, whether you’re on Salesforce’s Sales or Service Cloud, or if you have the Enterprise or Professional Edition of the product, part of being an able Admin and having a full understanding of your org includes knowing how to identify what instance you’re on and why it matters. […]
Using Marketing Cloud as a Lead Funnel Tool, Part 1
You are presumably reading this article because you are considering utilizing Marketing Cloud as a lead funnel (wow, article title in the first sentence – my work here is done!). I’d like to discuss with you some of the pros and cons of Marketing Cloud as a lead funnel, the multiple approaches you can take […]
Stanford SPARK: Creating Engagement and Managing Efficiencies with Salesforce
Stanford SPARK was established in 2006 as a translational medicine program within the school of medicine at Stanford. Founded by Chemical and Systems Biology Professor Daria Mochly-Rosen, SPARK was created to deliver a cost-effective model of generating proof of concept research using out-of-the-box academic approaches, and to bridge the disconnect caused by a lack of […]
Best Practices for Storing Subscription Preferences in Salesforce
When your constituents provide you with their data, they are entrusting you to both honor their communication preferences and provide them with meaningful content. Many organizations offer opt-outs, but one of the best ways to help build that is trust is through providing your constituents with the ability to opt-in to certain types of communication […]
Testing Environment Strategies in Marketing Cloud
Many Salesforce Marketing Cloud users look to create a testing environment much like what exists with Sales Cloud CRM. With the Salesforce CRM (a.k.a. Sales Cloud) each account typically comes with an option to create a separate sandbox, where development can occur outside of the production Sales Cloud environment. However, Marketing Cloud sandboxes are limited, rarely encountered and deploying Change Sets is not a feature that exists within Marketing Cloud. However, testing […]