Using Marketing Cloud as a Lead Funnel Tool, Part 2
Welcome back to our exploration of using Marketing Cloud as a lead funnel! If you haven’t yet, make sure to catch up on Part 1 of our two-part blog series. We last left off on how to remove duplicates in Marketing Cloud, and now we’re jumping right back into our deep dive on potential options […]
Using Marketing Cloud as a Lead Funnel Tool, Part 1
You are presumably reading this article because you are considering utilizing Marketing Cloud as a lead funnel (wow, article title in the first sentence – my work here is done!). I’d like to discuss with you some of the pros and cons of Marketing Cloud as a lead funnel, the multiple approaches you can take […]