As a critical component of your organization’s fundraising strategy, Cloud for Good’s Direct Response Services are designed to pull Salesforce and non-Salesforce data into a data warehouse and execute load-intensive queries. This helps lighten your complex data loads and assist in ongoing integrations for vital fundraising operations through direct marketing campaigns and ensures your incoming data generated through these campaigns is stored directly in Salesforce.
The main objective of Direct Response Services is to empower your direct marketing campaigns, parse the most effective fundraising strategies relative to the segments you want to target, and then follow through on your direct mail campaigns. Cloud for Good’s Direct Response Services will:
Direct marketing is a form of targeted marketing designed to communicate relevant information to consumers who have been identified as likely buyers, donors, or sustainers. The two most common forms of direct marketing are direct mail and telemarketing. Many people don’t realize this, but the majority of nonprofit fundraising still comes from direct marketing. Cloud for Good’s Direct Response Services can help you:
We’ll help you with complex data segmentation over a multitude of demographic and geographic factors, helping you reach the right constituents at the right time.
Utilize direct marketing best practices like seed records and campaign splits for testing, so your campaigns are generating the most ROI possible.
Cloud for Good’s Direct Response Services works with a variety of data integrations such as payment processing, National Change of Address (NCOA), & donor scoring solutions, to power up your direct mail campaigns.
Add your incoming data back into Salesforce to effectively analyze and report upon your direct marketing-generated data in an intuitive manner.
These databases are large repositories for data that is collected and reported on, pulling from industry trends and helping to inform industry strategies to be used in subsequent direct marketing campaigns. The more data is collected, stored, reported on, and utilized, the more effective and profitable an organization’s direct marketing campaigns can be.
