Join Cloud for Good and Salesforce to explore what it takes to build a modern advancement operation.
Today’s alumni and donors expect personalized, connected experiences, but many institutions are still working with fragmented data and disconnected systems.
In this webinar, we’ll discuss how alumni portals, connected constituent data, and modern fundraising tools can help advancement teams strengthen relationships, improve engagement, and make smarter fundraising decisions.
You’ll learn:
- How leading institutions are creating digital-first alumni experiences
- Why connected constituent data is critical for advancement success
- Ways to improve engagement, segmentation, and fundraising effectiveness
- Practical strategies for building a more connected advancement ecosystem
Whether you’re focused on alumni relations, annual giving, advancement services, or major gifts, you’ll walk away with ideas you can put into action right away.
Speakers
Mary Cameron
Senior Solution Engineer, Cloud for Good
Mary works with higher education institutions to modernize advancement operations, strengthen constituent engagement, and create connected experiences across the alumni and donor lifecycle.
Alex Fuks
Senior Director, Product Management, Salesforce
Alex helps shape the future of advancement technology at Salesforce, with a focus on Data Cloud, constituent intelligence, and helping institutions unlock more value from their data.