How to Build a Supporter-First Organization in a Digital Age
In the age of automation, expansive technology, and artificial intelligence it’s easier than ever before to communicate with donors. However, a one-size fits all approach doesn’t work and donors have new expectations.
To help you learn how technology can steward 1:1 relationships with supporters, Will Nourse, Cloud for Good’s Vice President of Operations is teaming up with Classy to share how nonprofits can build and maintain a “Supporter First” organization in a digital age. During this webinar, you’ll learn:
WHAT YOU’LL LEARN:
- Four characteristic traits of a “Supporter-First” organization
- How to take advantage of marketing automation to deliver targeted, tailored messages
- New ways technology can move supporters to donate
- Why analytics and Al should drive your “Supporter-First” strategy