Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Using Salesforce Education Cloud as a Modern Student Information System

Salesforce Education Cloud offers a new path forward, not by replacing everything overnight, but by reimagining what the modern student information system (SIS) can be: modular,...

The Top Ways Technology Expands Access To Donor-Advised Funds

Thanks to technology and digital platforms, access to donor-advised funds (DAFs) has expanded for a wider spectrum of donors....

Agentic Marketing with Salesforce: Exciting Marketing Announcements at Connections 2025

The Cloud for Good team had an opportunity to learn about Salesforce’s bold vision of agentic marketing with Agentforce and some exciting marketing announcements at Salesforce's...

Doing More With Less: A Conversation With Salesforce On How Technology Can Power Your Organization Through Uncertainty

A conversation between Salesforce and Cloud for Good on how mission-driven organizations can leverage smart, scalable technology to deepen impact, drive efficiency, and future-proof their missions....

Reimagining the Student Experience: A Conversation with Salesforce on Building the Next-Gen Student Information System

A conversation between Salesforce and Cloud for Good on the future of student information systems (SIS), why legacy tools are no longer enough, and how AI...

Salesforce Summer ’25 Release: What You Need to Know

Learn about the most important highlights in Security & Permissions enhancements, automation and screen flow updates, and more in Salesforce's Summer '25 Release....

Less Admin, More Impact: How Salesforce Nonprofit Cloud Transforms Grantmaking

Through empowering grantmakers to streamline operations, enhance transparency, and make data-informed decisions that amplify impact, Salesforce Nonprofit Cloud for Grantmaking is transforming grantmaking processes for organizations....

7 Key Advancement Insights From CASE Drive 2025

The importance of being data-driven, AI, enhancing fundraising efforts, the need for innovative solutions, strategic planning, and more took center stage at CASE Drive 2025, and...

Why Salesforce Outpaces the Marketing AI Competition: Marketing Cloud vs HubSpot

In this post, we compare Salesforce Marketing Cloud’s AI for marketing with HubSpot’s AI for marketing, diving deep into their features, performance, scalability, and results....

Where Purpose Meets Excellence: A Certified Great Place to Work

By continuing to elevate our people, listening and adapting, collaborating, and creating experiences that resonate, we remain dedicated to not only being a great place to...

Salesforce.Org Acquired roundCorner, What’s Next?

Nonprofit organizations and higher education institutions continue to choose Salesforce to manage their programs, admission, fundraising, marketing and everything in between. Salesforce has become the gold...

Cloud for Good Secures Spot on 100 Top Impact Companies

Asheville, NC, January 8, 2019 – on January 7, Cloud for Good was ranked 51 on Real Leaders, Big Path Capital and B Lab’s 2019 list of...

Happy Holidays from Cloud for Good

Cheers to a Great Year: Client Successes in 2018 Throughout the year, I have had the privilege of witnessing hundreds of incredible mission-driven organizations realize the...

Blockchain Is Reestablishing Trust In Nonprofits

NOTE: This blog was originally posted on Forbes. Read it here. Bitcoin and hundreds of other blockchain-based cryptocurrencies are on the rise, allowing a new form of...

Understanding Our Clients Through Volunteering

Being part of the Cloud for Good team means that helping nonprofits is an everyday part of our job. We have the tools and the team...