Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Theory of Change: Metrics and Monitoring

Theory of Change is an organization’s set of beliefs and hypotheses about how their activities lead to outcomes that contribute to the overall mission and vision...

Social Engagement Management: The New Sheriff in Town

Social media today is not just how we keep in touch with high school friends or a place to share vacation photos with distant relatives. Social...

Six Reasons to Attend the Salesforce Higher Ed Summit 2017

As we approach the 5th Annual Higher Ed Summit in Austin, Texas, we thought it would be a great opportunity to share just a few of...

Spring, Summer and Winter Cleaning

Data cleanliness in Salesforce is important. Explore these tips to keep your data clean throughout the year and kick-off your spring cleaning with the most recent...

Improving Advancement with HEDA

Colleges and universities implementing the Salesforce platform have a wealth of options for building a system that supports every department on campus. The Higher Education Data...

Meet Cloud for Good at the Salesforce World Tour in Washington, DC

On Tuesday, April 4, 2017, come meet Cloud for Good at the Salesforce World Tour in Washington, DC. We'll be in the Customer Success Expo to...

Webinar Recap: Unboxing the Nonprofit Success Pack with Lightning

On March 9, 2017, Cloud for Good hosted a webinar covering the Nonprofit Success Pack with Lightning. This post offers resources to help your organization get...

Create Emails That Gain Traction With Your Constituents

Get more traction with emails and communications to your constituents. Learn how to create emails that will get higher conversions rates and improve the actions your...

The Connected Nonprofit

Good data leads to more self-awareness and an increasing ability to better steer the nonprofit organization toward its mission. Jeff Rule shares his insights on becoming...

Make Donor Engagement Plans Work for You

Put donor engagement plans to work for your organization. Utilize Engagement Plans in the Nonprofit Success Pack to assist with your fundraising efforts....

Power up your academic research center

Learn how you can leverage the Salesforce platform to power up your academic research center’s missions. We’ll discuss use cases for research centers interested in leveraging...

Better Engagement Across the Student Lifecycle

Learn how you can better engage your students throughout their entire journey with your university. From recruitment and admission to student success and giving back; we’ll...

Best Practices with Advancement on Salesforce

Your school relies on the generosity of alumni, your community, and friends of your university. Cloud for Good has spent over 10 years helping institutions utilize...

Reopening Your Campus with Salesforce

This year has been anything but ‘business as usual.’ Institutions want to open their doors to students, alumni, faculty, and staff – but how do you...

Improving the Executive Learner Experience with Commerce Cloud

Executive learners have come to expect a seamless experience from course selection to in-course learning. Find out how you can transform and modernize your participant’s course...

Recapping the Salesforce Winter ’21 Release

The Winter ’21 Release is here! System Administrators are going to love the new features designed to optimize user experience, including the general release of dynamic...