Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

Latest Posts

Pumpkins and berries on a wooden table. Text: HAPPY THANKSGIVING FROM CLOUD FOR GOOD

Happy Thanksgiving from Cloud for Good

Cloud for Good has much to be thankful for this year.  Considering the challenges 2020 has thrown everyone’s way, we want to take a moment and reflect on the incredible nonprofit...

Two men smiling. Text: THE FUTURE OF EVENTS

Trailblazers Together: The Future of Events

2020 has been a year of massive change, and for marketing that has meant finding new, creative ways to engage with our donors, constituents, and friends....

Chalkboard and desk items. Text: BREAKING THROUGH THE NOISE THIS #GIVINGTUESDAY

Breaking Through the Noise This #GivingTuesday

On average, your constituents receive around 121 emails every day, including emails from their favorite restaurants, stores, or even meeting confirmations. With all of this traffic,...

Graduation caps thrown in air. Text: NONPROFIT SUCCESS PACK (NPSP) FOR HIGHER EDUCATION ADVANCEMENT

Nonprofit Success Pack (NPSP) for Higher Education Advancement

While NPSP was historically associated with the nonprofit sector, the versatility and customizability of the solution can also support large-scale fundraising for higher education institutions....
Jars of coins. Text: YOU CAN HAVE IT ALL (WITH EXTERNAL DATA ARCHITECTURES)

You Can Have it all (With External Data Architectures)

It doesn’t always make sense to keep all of your data in Salesforce. Learn how organizations like the American Kennel Club and Childfund International are leveraging...

Smiling man in suit. Text: IMPROVING THE EXECUTIVE LEARNER EXPERIENCE WITH COMMERCE CLOUD

Improving the Executive Learner Experience with Commerce Cloud

Executive learners have come to expect a seamless experience from course selection to in-course learning. Find out how you can transform and modernize your participant’s course...

Person putting on a face mask. Text: REOPENING YOUR CAMPUS WITH SALESFORCE

Reopening Your Campus with Salesforce

This year has been anything but ‘business as usual.’ Institutions want to open their doors to students, alumni, faculty, and staff – but how do you...

Person wearing a graduation cap. Text: BEST PRACTICES WITH ADVANCEMENT ON SALESFORCE

Best Practices with Advancement on Salesforce

Your school relies on the generosity of alumni, your community, and friends of your university. Cloud for Good has spent over 10 years helping institutions utilize...

Person wearing headphones using a laptop. Text: BETTER ENGAGEMENT ACROSS THE STUDENT LIFECYCLE

Better Engagement Across the Student Lifecycle

Learn how you can better engage your students throughout their entire journey with your university. From recruitment and admission to student success and giving back; we’ll...

Two women studying together. Text: POWER UP YOUR ACADEMIC RESEARCH CENTER

Power up your academic research center

Learn how you can leverage the Salesforce platform to power up your academic research center’s missions. We’ll discuss use cases for research centers interested in leveraging...

The Role of Data Warehouses in Nonprofit Technology Strategies

The Role of Data Warehouses in Nonprofit Technology Strategies

Written by Kestryl Lowrey and Stephen Earheart When you migrate to Salesforce, you become deeply familiar with your organization’s data—the volume, the quality, and the insights...

Getting the Most From Technology With Salesforce Digital 360

Getting the Most From Technology With Salesforce Digital 360

Salesforce Digital 360 has become the new industry standard for creating more meaningful customer experiences through digital-first solutions. Connecting the power of marketing, commerce, and online...

What Can Marketing Cloud Do for Education?

What Can Marketing Cloud Do for Education?

Often campuses come to Cloud for Good with their data spread out across various systems, departments, and sometimes even spreadsheets. Because of this, they lack a...

Apprenticeship Fund Announces Salesforce Investment in Cloud for Good

Apprenticeship Fund Announces Salesforce Investment in Cloud for Good

Achieve Partners’ newest deal backs solutions provider to help close talent gap in fast-growing Salesforce ecosystem August 19, 2021 [New York, New York] – Achieve Partners...

Measuring Your Impact With Salesforce Tableau

Measuring Your Impact With Salesforce Tableau

You know you are making a difference in your communities, but do you know how to showcase that impact to your grantmakers, board members, donors, and...

How Culture Makes Cloud for Good a Great Place to Work

How Culture Makes Cloud for Good a Great Place to Work

Cloud for Good was recently recognized as one of the 2021 Best Small & Medium Workplaces™ by Great Place to Work® and Fortune magazine.  This is Cloud for...