Thought Leadership

Ideas and strategies to help purpose-driven organizations create greater, lasting impact.

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Hands typing on laptop with glowing email icons. Text: WHAT CAN MARKETING CLOUD DO FOR NONPROFITS?

What Can Marketing Cloud Do For Nonprofits?

Cloud for Good helps nonprofits leverage Marketing Cloud to bring constituent data together and automate cross-channel communications....
Cherry blossoms and Salesforce cloud logo. Text: SALESFORCE SPRING '22 RELEASE: WHAT YOU NEED TO KNOW

Salesforce Spring ’22 Release: What You Need To Know

The Spring ’22 Release has arrived! Key updates in this release are focused on security and updates to the Flow Builder....
Laptop displaying Higher Ed Dreamin' logo. Text: RECAPPING THE 1ST ANNUAL HIGHER EDUCATION DREAMIN'

Recapping the 1st Annual Higher Education Dreamin’

On January 27, the Salesforce.org Higher Education Advisory Council put on the first-ever Higher Education Dreamin’ virtual conference....

Graham Nelson, Director of Managed Services

The Cloud Team SEE HOW CLOUD FOR GOOD CAN HELP YOU CREATE MORE VALUE WITH SALESFORCE. Graham nelson, director, managed services Vicotria, British Columbia As a...

Nick LaGarde, Director, Professional Services

The Cloud Team SEE HOW CLOUD FOR GOOD CAN HELP YOU CREATE MORE VALUE WITH SALESFORCE. Nick Lagarde, director, professional services Vancouver, British Columbia Nick enjoys...

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What is Salesforce Multi-Factor Authentication (MFA)?

The new multi-factor authentication requirement for internal Salesforce users goes into effect on 2/1/22. Here's all you need to know......
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Meet The First Talent For Good Cohort

We are thrilled to formally introduce the first Talent for Good cohort on January 31, 2022. The first cohort consists of fifteen individuals who will spearhead...
Hand drawing marketing charts and diagrams on glass. Text: WHY SALESFORCE OUTPACES THE MARKETING AUTOMATION COMPETITION

Why Salesforce Outpaces the Marketing Automation Competition

There is a multitude of marketing automation tools on the market today, but none come more highly recommended from Cloud for Good than Salesforce Marketing Cloud....
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Cloud for Good at Higher Education Dreamin’

Cloud for Good is excited to announce our sponsorship of the first annual Higher Education Dreamin’ conference....
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Shining a Spotlight on the Cloud for Good Staff

The results of our 2021 staff engagement survey were our best yet, with most levels seeing positive increases over our 2020 and 2019 surveys....
Pumpkins and berries on a wooden table. Text: HAPPY THANKSGIVING FROM CLOUD FOR GOOD

Happy Thanksgiving from Cloud for Good

Cloud for Good has much to be thankful for this year.  Considering the challenges 2020 has thrown everyone’s way, we want to take a moment and reflect on the incredible nonprofit...

Two men smiling. Text: THE FUTURE OF EVENTS

Trailblazers Together: The Future of Events

2020 has been a year of massive change, and for marketing that has meant finding new, creative ways to engage with our donors, constituents, and friends....

Chalkboard and desk items. Text: BREAKING THROUGH THE NOISE THIS #GIVINGTUESDAY

Breaking Through the Noise This #GivingTuesday

On average, your constituents receive around 121 emails every day, including emails from their favorite restaurants, stores, or even meeting confirmations. With all of this traffic,...

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Nonprofit Success Pack (NPSP) for Higher Education Advancement

While NPSP was historically associated with the nonprofit sector, the versatility and customizability of the solution can also support large-scale fundraising for higher education institutions....
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You Can Have it all (With External Data Architectures)

It doesn’t always make sense to keep all of your data in Salesforce. Learn how organizations like the American Kennel Club and Childfund International are leveraging...

Two people smiling at a laptop. Text: MANAGING YOUR PROGRAMS WITH SALESFORCE

Managing Your Programs with Salesforce

Human Service organizations work hard every day to make our world a better place. Whether you have one, twenty or more programs, understanding their success and...