We found that 69% of nonprofits we surveyed are increasing their investment in marketing automation. The National Aquarium is using Marketing Cloud to transform their customer experience.
The information your nonprofit gets out of Salesforce is only as good as the information your organization puts into it. Use webforms to collect useful and actionable data. These recommendations and reviews can help.
We review some principles of user adoption, and discuss how you can use Salesforce Chatter, a tool built right into the platform, to take action to increase your organization’s user adoption.
Nonprofits can benefit from attending Salesforce events including World Tours, User Groups and Dreamforce. We’ve highlighted some of the awesome experiences at the New York World Tour in December 2017.
Significant changes to the digital communication landscape help savvy organizations pivot to better engage their supporters. Salesforce Marketing Cloud’s Journey Builder allow sophisticated, intelligent donor journeys to replace the donor funnel.
While a Constituent Relationship Management (CRM) platform is a must for many organizations, Salesforce can also be fun. We provide tips so your nonprofit can have fun while using Salesforce.
Customer Communities are a great way to engage with your constituents. However, you can also look at a Salesforce Community to increase employee engagement. We explore the different types of Salesforce Communities in this post.
Salesforce Marketing Cloud brings marketing automation to your nonprofit or higher education institution, allowing you to communicate with your constituents through multiple channels, including email, mobile, social media, advertisements, and via the web.
It’s time to make a change from your spreadsheets, or legacy system, to a Constituent Relationship Management platform. Consider your budget and do your research as you start the evaluation process.
Whether you are doing prospect research or building your grant pipeline, Salesforce offers a variety of tools to assist your nonprofit with grant management.