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Whitepapers

Salesforce implementation best practices
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The purpose of this eBook is to share lessons learned and recommendations for best practices as you move forward with your implementation. These recommendations are not intended to be Salesforce specific, but are rather globally applicable recommendations for the implementation of any new technology tool.

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GDPR tips
Best Practices

The General Data Protection Regulations (GDPR) has been in the media and the minds of

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Choosing a email marketing tool
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Delivering the right message at the right time is shared across all channels as a popular set of buzzwords. As a marketer, you know this statement is true and your development and program staff also know that delivering the best message, at the exact time it should be seen, makes a huge difference in raising funds and providing better services.

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Salesforce analytics for nonprofits
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Organizations who best understand and translate their data into actions will be able to raise more funds, provide better programs to their constituents, and communicate with their supporters more effectively. This eBook includes an overview of the standard Salesforce analytics included within your Salesforce instance, and best practices for using and understanding your data.

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How to use social media for good
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Social media has the power to make the world a better place, and social media success will come when you can determine your biggest needs and create a strategy that works within your resources and budget. This ebook (created by the Salesforce Marketing Cloud) explores the stories of nonprofits maximizing social media for awareness, fundraising, community growth, engagement and more. It also includes key takeaways so you can use social media for social good starting now.

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