June 6, 2017

Pre-Checking: Good for Baggage, Bad for Email Opt-In

In the case of email opting-in, it pays to hold off on pre-checking any opt-in actions. The theory behind this restraint is that constituents should take some affirmative step (or multiple steps) to indicate that they want to receive your communication.

April 18, 2017

Social Engagement Management: The New Sheriff in Town

Social media today is not just how we keep in touch with high school friends or a place to share vacation photos with distant relatives. Social media is a great tool to tell your stories, engage your supporters (and future supporters), and reach those that you serve.

June 14, 2016

Content Builder Adds Pizazz to Marketing Cloud

Content Builder is Marketing Cloud’s new cross-channel content app. It’s been in beta for over a year and it will be fully released this July. If you’re using Marketing Cloud today, you’ll definitely want to check out Content Builder!

May 24, 2016

Pardot is Perfect for Nonprofits

At first glance, Pardot may not seem to be the best solution for us nonprofiters – BUT IT IS! We will debunk the myth of Pardot simply being best for B2Bs and share our insights that Pardot can be perfect for your nonprofit.

February 16, 2016

Choosing an Email Marketing Provider Whitepaper

Delivering the right message at the right time is shared across all channels as a popular set of buzzwords. As a marketer, you know this statement is true and your development and program staff also know that delivering the best message, at the exact time it should be seen, makes a huge difference in raising funds and providing better services.