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Optimizing Your Time At The Higher Education Summit

Optimizing Your Time At The Higher Education Summit

Have you heard? The Higher Education Summit is now an entirely virtual event! While it is a bit sad that we are unable to connect in-person with our prospects, clients, partners, and other peers, we are so excited to connect and network with an even larger group of Higher Education professionals through the virtual environment. Earlier this week, Cloud for Good teamed up with the higher education team at to bring you three exclusive webinars where we not only spoke about how to get the most out of your time at the event, but our friends over at also provided the audience with a sneak peek into the sessions featured in three of the five tracks.

The first step to maximizing your time at the virtual event is to make sure you’ve registered.

Navigating the Agenda

The Salesforce Higher Education Summit takes place on June 9 and is broken down into a half-day packed full of appearances from fantastic thought leaders and innovators in the industry, as well as exciting Salesforce announcements. Below, you can see the full schedule, but I would like to call out the highlighted timeslot called “All Learning episodes are released.” During this time, you can find all of the customer sessions broken down into five different tracks: Recruiting & Admissions, Platform Innovation, Student Success, Alumni & Advancement, and Marketing Engagement. Many of these sessions will be customer-led, allowing you to see the full power of the Education Cloud, Community Cloud, Marketing Cloud, and all of the other fantastic Salesforce products.

A Sneak Peek of the Higher Education Summit Sessions

During our webinars this week, two of our special guests from, Jessica Talbert and Doug Barrow (who will also be a host at the event), gave us an exclusive first look at sessions in the Recruiting & Admissions, Student Success, and Alumni & Advancement tracks, in addition to a list of sessions for those focusing on Executive Education.

You’ll have to check out the recordings to get the sneak peek!

  • Empowering Self-Service with Communities – Tidewater Community College
  • From Admissions to Lifecycle: Building an Effective Engagement Platform – George Mason University
  • Admissions Decisions in Days Instead of Weeks: A How-To Guide – University of Utah College of Nursing
  • Improving Student Growth and Development in First Gen Students – Georgetown University
  • UMass Lowell Student Success CRM strategy: Navigating the challenges of COVID 19
  • Using Chatter to Advance Student Social Mobility – Amherst College
  • Inaugural Results from CASE’s Alumni Engagement Metrics Survey
  • How to Organize Alumni Data for Reporting – Georgetown University
  • Celebrations & Lessons Learned: Moving off a Legacy Advancement System – Western Michigan University Alumni Association
  • How Flexible, Dynamic Content Drives Alumni Engagement – Harvard University Alumni Association
  • How Vanderbilt Owen Exec Ed Increased Enrollments by 14% using EDA and Pardot
  • Reimagine The Advising Experience with Salesforce Advisor Link – Harvard Extension School
  • From Applicant to Student: Closing the Message Gap with Journey Builder – UW Continuum College
  • Trusting Learners to Curate Things That Matter for Learning and Work -Arizona State University

3 Tips to Optimize your Time and Get the Most Out of the Virtual Event


Attending a virtual event this big is a new experience for all of us. Whether you’re back in the office or still working from home, these three tips will help you and your team to get the most out of your time at the event.

  1. Take advantage of the event being virtual and completely FREE of charge. Invite your colleagues across the entire campus to join and attend different tracks. Predetermine roles for your team to make sure you are getting the most out of your time and absorbing as much information as possible.
  2. Use the interactive tools on the platform. It’s not very often that we get to connect with so many thought leaders, industry innovators, and peers in one singular place, so take the time to interact, connect, and network in the chat boxes. If given the option, we also suggest turning on the camera and getting face-to-face time with your peers.
  3. Keep the momentum going after the event has ended. Schedule time to meet with your team and share your thoughts about at the Summit. You may also want to follow and connect with thought leaders and Account Executives to keep the conversation going on Twitter and LinkedIn. Sign-up for Trailhead and learn the Salesforce platform in a new, more technical way.

Higher Education Summit From Your Couch Recap

If you missed the webinar series that we hosted this week with special guests from, you can catch the on-demand versions of the webinars here:

Recruitment, Admissions & Student Success

Advancement & Alumni Engagement

Executive Education


Are there any sessions or products you are excited about learning more about at the Higher Education Summit 2020?