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A Nonprofit Guide to the Salesforce AppExchange

Happy 10th Birthday AppExchange!

Quite a bit has been said about the amazing Salesforce ecosystem lately. According to a recent study, compiled by IDC, the Salesforce partner ecosystem generates 2.8 times the revenue of Salesforce itself and is expected to grow 3.7 times as large as Salesforce in the coming years. This ecosystem would not exist without the AppExchange.

The AppExchange is the world’s leading marketplace for business applications and consulting services. What I love most about the AppExchange is that its apps are empowering Salesforce customers and partners to expand the capabilities of Salesforce to every department and within every industry. Rather than the concept of “forcing” a customer to use one packaged service (which is a common practice by leading nonprofit technology vendors), nonprofit organizations can pick and choose the best features or applications to help them meet their missions.

We have been hosting Apps for Good webinars over the last couple of years and we have written many great articles about the different apps that are commonly used by nonprofit organizations. I have compiled a quick guide to outline some of these incredible apps that can help you maximize your Salesforce instance.

Online Donations:

  1. Click and Pledge
  2. Brickwork by IATS
  3. Network for Good

Recommended Resources:

Peer to Peer Fundraising:

  1. Classy
  2. RallyBound
  3. Donor Drive
  4. iDonate

Recommended Resources:

Mail Merges/ Document Generation:

  1. Conga
  2. Apsona
  3. Drawloop

Recommended Resources:

Online Forms and Surveys:

  1. Form Assembly
  2. GetFeedback
  3. ClickTools

Recommended Resources:

Event Management:

  1. Click and Pledge Event Management
  2. Eventbrite Sync
  3. Cvent

Recommended Resources:

Email Service Providers/ Marketing Automation:

  1. Pardot
  2. Marketing Cloud
  3. MailChimp
  4. Vertical Response

Recommended Resources:


  1. Soapbox Petitions  
  2. KnowWho (maintaining a complete directory of Congress, state, and local elected officials in Salesforce)
  3. Cloud for Organizers (by Cloud for Good)
  4. CQ Roll Engage

Recommended Resources:

Cloud for Good Apps – Yes, we have apps!

  1. Over the Edge or read more about migration from Raiser’s Edge to Salesforce here.
  2. Nonprofit 101 – The only Salesforce manual for nonprofits.
  3. Donation Split
  4. Congregation Connect – Manage your church or synagogue in the cloud.

Wait, there are more:

  1. Volunteers for Salesforce  and make sure to check out our Apps for Good Webinar Series: Volunteers for Salesforce
  2. Auctions for Salesforce  and make sure to check out our webinar about it.
  3. Cirrus Insight to integrate your email with Salesforce and watch our webinar.
  4. Workato for Quickbooks integration and read our post here or watch our webinar here.
  5. WealthEngine

We hope that you will share this guide with your peers. Are you using an app we haven’t referenced? Let us know about it in the comments section below.