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Integration is when your cloud apps can seamlessly share data between each other. When this happens, there is no need to log in and out of different cloud apps or to copy information manually from your CRM (like Salesforce) to your accounting app (like Intacct or Quickbooks). There are a lot of cloud apps and services that offer “integration” but there are a few nonprofit specific points that must be met by the service in order to yield a fully functioning ecosystem.