Invest in Your Salesforce Administrator
It took 11 years, but salesforce.com finally created an “Admin Zone” at their annual Dreamforce conference. They have a Developer Zone for the coders, a Foundation Zone dedicated to their nonprofit customers, a Small and Medium Business Zone and now one for Admins. Don’t get me wrong, salesforce.com wasn’t ignoring System Administrators in previous years. There have always been plenty of sessions dedicated to administrators of all skill levels. But having an Admin Zone and an Admin Keynote dedicated to administrators was recognition that Admins are a key resource for any organization, nonprofit or otherwise.
