How IDEX Uses Email Marketing to Engage Their Supporters
IDEX is a San Francisco based non-profit organization that promotes sustainable solutions to poverty by providing long-term grants and access to resources to locally run organizations in Africa, Asia and Latin America. Like many NPO’s, IDEX leverages technology to help their small staff promote their message and engage their supporters. And, of course, they must do all this while also keeping costs down and maximizing their return. Using the combined power of Salesforce CRM and VerticalResponse for AppExchange, IDEX is able to maintain a successful email marketing program that contributes to a large increase in their online fundraising efforts and supporter engagement. Even better, IDEX is able to take advantage of VerticalResponse’s non-profit program, enabling them to send up to 10,000 emails per month absolutely free (a monthly savings of $120).
